What's the Buzz on Word of Mouth Marketing?

NEDMA is proud to present two WOMMA Industry leaders in an informative half-day seminar – sure to get everyone in the greater Boston marketing community talking. Join us for an expert overview of Word of Mouth Marketing, how it's measured and analyzed, and how you can put it to work for your own company and clients.

You'll walk away with inside information, tips, tricks, and potential pitfalls. Everything you need to tap into this hot new marketing opportunity.

Don't miss NEDMA's exciting Half-Day Seminar:What's the Buzz on Word of Mouth Marketing

Sponsored by the Center for Marketing Technology at Bentley College, a state-of-the-art facility dedicated to teaching and research at the intersection of marketing and information technology.

About our Speakers

John Bigay is VP Marketing at BzzAgent, the first and only international word-of-mouth media network that helps companies organize and manage honest, real-world conversations among everyday consumers. BzzAgent's clients generate awareness and shape perception about their products and services via the company's growing community of more than 340,000 trained consumer volunteers. John has 17 years of experience in the media and entertainment industries, with more than 7 years in digital and non-traditional media. Before joining BzzAgent, he was the vice president of marketing for Gannett's Captivate Network where he directed the media company's marketing and on-air programming efforts. John previously held various marketing positions with PRI's Public Interactive, Atmosphere Entertainment, Universal Music, MCA Records and Geffen Records.

Brian Cavoli is the Director of Marketing for TNS Media Intelligence/Cymfony . Cymfony analyzes social media to help companies measure the effectiveness of their PR/corporate communications and to gain greater insights into the emerging trends and influencers impacting their business. Brian has an extensive background in all aspects of interactive marketing. Prior to Cymfony, Brian started the search engine marketing group in the U.S. for MPG Media Contacts and he created the Innovation Engine, an emerging technologies initiative at Carat. Brian has also held marketing management positions at Monster.com and Instant Information. Brian is a former executive committee member of BIMA, the Boston Interactive Media Association. In 2005, Brian's team won MediaWeek's Media Plan of the Year for "Best Use of Internet."