Mobile Marketing

Remember those days when we didn't use mobile phones? Neither do we. The mobile phone is a communication medium we can't live without, and it's also becoming an invaluable marketing medium.

Over 219 million people in the U.S. have a mobile phone, which represents >72% of the population. And, 60% of these subscribers are already using their phone for more than voice calls, using services such as text messaging, multi-media messaging or mobile Internet.

Thi Linh Wernau of Hill Holliday will present a look at what's now in mobile, what's on the horizon and why you should start integrating mobile into your media mix now.

Please bring your mobile phone, as there will be an interactive portion of the discussion.

About our speaker...
Thi Linh Wernau, Management Supervisor, Mobile Marketing, Hill Holliday

Thi Linh Wernau leads Mobile Marketing services at Hill Holliday. Prior to launching the mobile capabilities practice, Thi Linh spent the majority of her professional career as an integrated advertising executive working with clients such as FleetBoston Financial, Dunkin' Donuts, Ford Motor Co, Starbucks, Jeep, and the United States Postal Service. Her career has taken her to Hill Holliday, VeriSign, m-Qube, Deloitte & Touche LLP and Foot, Cone and Belding.

After close to a decade of service as an account manager, Thi Linh had the opportunity to help build and grow a mobile marketing group within m-Qube, a leading mobile channel enabler, which was sold to VeriSign for $250 million last spring. She later re-joined Hill Holliday to focus on mobile marketing as an integrated service offering within the Interactive practice.

Thi Linh's extensive work with large brands and integrated communications enables her to strategically extend campaigns beyond the confines of traditional media into the mobile channel.

Thi Linh Wernau holds a Bachelor's Degree in Accountancy from the University of Notre Dame. Thi Linh also sits on the Charity Board of Directors for Wernau Asset Management Inc. and oversees grants disbursements for the firm.