Leveraging the One to One Continuum for Growth and Profit in Direct Marketing

Larry Zusman is manager, worldwide marketing for XMPie, responsible for global branding, marketing communications, collaterals, direct marketing and events. Zusman has over 20 years experience in direct marketing, advertising and print communications, serving as an executive for agencies, corporations and print providers. He is a noted seminar speaker on the subject of 1 to 1 marketing, cross media communications and digital print, and a frequent presenter at industry conferences, including Xerox Innovate events, Graph Expo, drupa 2004, AIIM/On Demand, drupa, Xplor, DMA, Printing Industries of America (PIA) conferences, corporate training seminars and regional advertising meetings. He also is a frequent contributor to graphic arts and marketing publications and online sites, including Graphic Impressions, GATF World, Digital Publishing Solutions, 1 to 1 Magazine, PrintBuyer Today, and printbuyersonline.com.