The Future of Interactive Marketing (And What To Do About It)

• What is the current state of interactive marketing?
  
• What are the greatest challenges the interactive marketer faces today?
  
• What best practices will help marketers overcome present challenges?

Speaker: Shar VanBoskirk, Vice President & Principal Analyst, Forrester Research, Inc.

Shar serves Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.