Understanding Your Audience on Social Media

Our online registration system is not accepting credit cards at the moment however, if you click on "check" as the form of payment, you can proceed, then pay by credit card or check at the Registration Desk on February 5th.

 

 

Again,

To register, fill in your information on the first page that comes up, hit "register first attendee," click on "check" rather than credit card, check off the box in "Terms and Conditions" and click on "Signup Now."  You may then pay by credit card or check at the door.

 

Social media is changing the way consumers and businesses communicate today. Social media services offer a unique channel to interact with customers and engage them with your brand. These sites also offer a wealth of information about user behaviors and attitudes. The first step to knowing how to leverage social media is to understand your audience on these sites and how best to communicate with them. During this presentation, Caroline Dangson will present the latest IDC primary research on U.S. consumer social media behaviors and attitudes and the implications for how direct marketers should be utilizing these online tools.

About our speaker:
Caroline Dangson is a research analyst covering new media and entertainment with IDC's Digital Marketplace team. In this role, Ms. Dangson runs the Digital Marketplace and New Media Watch program, which delivers timely and frequent strategic news analysis and opinions about the most important events in the online marketplace. Her research for the Watch program covers all aspects of the Internet industry, including Internet advertising, premium online content, online retail sales and auctions, consumer online behavior as well as search and enabling technologies and infrastructure.

Prior to her analyst role, Ms. Dangson worked in marketing at IDC to promote and support 40 subscription services in the Mobility, Computing, Consumer Markets, and New Media and Worldwide Telecommunications research groups. Her work was instrumental in the successful launch of IDC's Digital Marketplace: Media and Entertainment and Digital Marketplace and New Media Watch programs.