60 Ideas in 60 Minutes: Making Your Marketing Campaign More Effective and Efficient

Speaker: Mariah Hunt, Sr. Production Manager, Digitas

Attend this information-packed, fast-paced session and leave armed with all the best tips, tricks and techniques to increase the effectiveness of your direct marketing campaigns – without blowing your budget. One of NEDMA's most respected and popular speakers will cover proven ways to increase your open, read and response rates, when your mail should stand out and when it should slide in under the radar, ways to skirt the gatekeepers, saving money in the mail, often-overlooked ways to stretch your production budget, and costly mistakes to avoid.

You'll learn:
• How to make your mail work harder for you – B2C or B2B.
• Why thinking through everything during campaign development is so important.
• Why HOW you communicate is as important as WHAT you communicate to your clients
 
About our Speaker:
Mariah Hunt is a Senior Production Manager at Digitas, working on GMAC, and Stop & Shop accounts. Prior to joining Digitas, Mariah had her own DM consulting business with clients such as Monster.com, Crabtree & Evelyn, and Intersystems. She has won many DM awards, and has participated in many DM forums, speaking engagements and postal forums. With over 20 years of DM experience, in print production, data processing and lettershop expert, Mariah has helped many clients realize their ROI while making sure all cost efficiencies are realized in the data processing print and lettershop areas. Programs she has worked on include; loyalty, acquisition and retention, financial, retail. Mariah earned a B.S. in Marketing at Skidmore College in NY.