NEDMA names direct marketing champ

Boston Business Journal

The New England Direct Marketing Association tapped advertising agency Mullen as its Best in Show winner at its 27th annual awards show on Wednesday night, the organization said on Thursday.

Wenham, Mass.-based Mullen won for its Virgin Money Web site; the ad shop also won six gold awards at the event, which was held at The Roxy nightclub in Boston.

Other top winners of the night included Hill, Holliday, Connors, Cosmopulos Inc. in Boston, with 14 awards; Amergent in Peabody, Mass., with 13 awards; Silverscape LLC in Boston, with 13 awards; LW Robbins Associates in Holliston, with 10 awards; and Wilde Agency in Holliston, Mass., and Winsper in Boston, each with nine awards.

NEDMA's annual awards show recognizes marketing agencies for innovation in all forms of direct marketing media, from direct mail to interactive, advertising, broadcast and telemarketing.