THE NEW ENGLAND DIRECT MARKETING ASSOCIATION ANNOUNCES WINNERS AT THE 27TH ANNUAL AWARD SHOW

It was mikes, cameras and action at The Roxy as radio personality Billy Costa kicked off the 27^th annual New England Direct Marketing Association (NEDMA) Award Show, announcing the 2008 winner of NEDMA's Best of Show Award along with the Gold, Silver and Bronze award winners. Thirty-eight of the region's leading creative agencies

Each year NEDMA recognizes creative and strategic marketing achievements in New England,' said Bruce McMeekin, president BKM Marketing and vice president NEDMA Awards. 'Our annual awards honor excellence in categories that include print ads, direct mail, broadcast, catalog, electronic, integrated media campaigns and direct mail. We congratulate everyone who entered and salute the winners on their successful campaigns.'

Costa, Kiss 108 News and Entertainment Director and TV Diner Host, announced the winners which were selected from more than 450 submissions. Mullen received 18 awards, including the Best of Show award for its Virgin Money Website, as well as six gold awards. Other top winners included Hill Holliday with 14 awards, Amergent with 13 awards, Silverscape with 13 awards, LW Robbins with 10 awards, Wilde Agency and Winsper each with nine awards and DaVinci Direct with eight awards.

NEDMA, the oldest regional direct marketing association in the country, supports the use of ' and innovation in all forms of direct marketing media, from direct mail to interactive, advertising, broadcast, telemarketing and more. Each year the NEDMA awards honor innovative direct marketing campaigns and individual submissions that produce dramatic results.