UPCOMING EVENTS
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
B2B Marketing Track
Sheri Taylor Gilchrist, President, Gilchrist Consulting Group
According to the experts, we're in the midst of the largest economic downturn since WWII. New standards, ethics and transparency are emerging for all business. This session considers why you need to take into account the economic environment in your B2B marketing programs. You'll learn about how the economy has affected several different industries and get practical tips to stay ahead of the curve in order to create sustainable marketing initiatives that will keep business moving.
You'll learn:
• 25 tips for marketing in a recession.
• How to establish a flexible marketing infrastructure during stages of growth and decline.
• How to leverage economic insights when developing marketing programs.
Speaker:
A recognized expert in marketing innovation, digital media, strategy, & organization issues facing marketing leaders, Sheri Taylor Gilchrist is the President and Founder of Gilchrist Consulting Group. Ms. Gilchrist works with senior executives on business & marketing initiatives to engage customers and tap into the power of newer marketing approaches. Ms. Gilchrist has held leadership positions at Young & Rubicam/WCJ, Hill Holliday, Harte-Hanks, and Gannett's digital media firm Captivate Network. She has written for Target Marketing and Direct Magazine, and has been quoted by a variety of media including Adweek, Direct, CRM Buyer, Mediaweek, and Media Post.
Five Proven Ways to Take the Risk Out of the Game
Bill Kaplan, CEO, Fresh Address
In this unique session for C-level executives, infamous MIT Blackjacker Bill Kaplan will share his incredible Vegas experiences and illustrate how the same business principles can help you "beat the house" and conquer your own business challenges. You'll walk away from this session with strategies to catapult your company while minimizing your risk. And, you'll have some amazing anecdotes to share with friends and colleagues.
You'll learn:
• Discover a new framework for evaluating risk/reward scenarios to help you optimize success.
• Learn how to align incentives throughout your company and suppliers to minimize fixed costs, build loyalty, and boost your bottom line.
• Who knows? You may even walk away with some foolproof blackjack strategies!
Speaker:
Bill Kaplan, CEO of FreshAddress, is best-known as the founder of the MIT Blackjack Team that took Vegas for millions and inspired Hollywood's "21" and the national bestseller Bringing Down the House. A recognized expert on the subject of email database hygiene and deliverability issues, Bill is a frequent content contributor to numerous publications and a frequent speaker at industry events. Bill graduated Magna Cum Laude in Economics from Harvard College, where he received the outstanding scholar-athlete award, and earned his MBA from Harvard Business School.
Effective Email Marketing – Deliverability, Tracking & Compliance
Shane McCarthy, Sales & Marketing Manager, Net Atlantic
Sean Snyderman, Abuse, Compliance & Delivery Specialist, Net Atlantic
In this session you'll learn more about email marketing, one of the most effective media to generate new business and increase sales. You'll learn how to evaluate the key components for an ESP, review how to measure results of your campaigns, and much more. You'll also gain knowledge of spam filter triggers – and steps you can take to avoid them and increase deliverability. If you still have questions once the session is over, an Abuse, Compliance & Delivery Specialist will be on hand for Q&A.
You'll learn:
• Key components your ESP should provide.
• How to measure campaigns and use reporting features.
• How to avoid spam filter triggers.
Speakers:
Shane McCarthy's sales and marketing career spans over many industries and multiple continents. His experience is in the telecomm, software, audio visual, and Software as a Service (SAS) arena. He has spent time in the US and Australia overseeing as many as 450 people, mostly focusing on sales and marketing efforts
Sean Snyderman has provided support for a number of clients and corporations for over ten years and currently specializes in the compliance aspect of email newsletter marketing. He has experience in graphic arts and desktop publishing as well.
3:45 pm – 4:45 pm
Gary Gilchrist, Director of Sales, Unisfair, Inc.
With the economic climate slashing budgets – yet still holding marketers accountable for producing results – companies are seeking new ways to reach their audience. Over the last eight years, the virtual worlds synonymous with fantasy and gaming have evolved into tried and tested online marketing solutions which are now regularly included in the marketing mix for lead generation, sales collaboration and product launches. During this presentation you'll get a guided tour of a Virtual Event and see just how it compares to the physical world.
You'll learn:
• The numerous applications virtual tradeshows offer beyond traditional tradeshows.
• How real-world companies have used Virtual Events.
• How these companies have achieved marketing goals that would have been impossible to reach otherwise.
Speaker:
Gary Gilchrist has been one of the leading pioneers in the new media and technology space for more than a decade. He has worked with many leading Global 100 firms that are pushing the envelope by developing innovative ways to generate leads, build customer dialogue and capitalize on the shifting media landscape. He currently runs business development for Unisfair, the global leader in virtual events and tradeshows headquartered in Silicon Valley and backed by Sequoia Capital.
Conference Details
When: 5/6/2009 - 5/7/2009Where: Bentley University, LaCava Center
