Multi-Channel Marketing Track

Explore the growing successes in Multi-Channel Marketing.

• See how to use a mixture of channels to enhance all the channels used; how search affects online and offline interest.
• Lean to measure and track coordinated online and offline campaigns.
• Discover how to use microsites to target B2B audiences.

Maximizing Multi-Touch E-mail Effectiveness Using a Mixture of Media Channels

• How an email campaign can benefit from broadcast and print advertising to increase effectiveness.
• How coordinated broadcast and print marketing, when used with multi-touch email campaigns, maximizes the effectiveness of all channels.

Albert Gadbut
CEO
AquireVision
Albert Gadbut has held management positions in both biotech and high-tech industries. He developed the product delivery, fulfillment process and best practices for Email Appending while at Responsys, an online direct marketing service provider.

Jane Kaiser
President
Eclipse Direct Marketing
Jane Kaiser's career in list brokerage and management services began at Novus Marketing, where she was responsible for managing accounts of key list owners and serving as Director of Marketing for all advertising and market research. Following Novus, Ms. Kaiser joined Empower and took the leap into the interactive space as a broker.

Take Back Control of Your Brand: Search Marketing for Multi-Channel Advertisers

From television to viral, marketing channels are more diverse than ever. But as channels increase, keeping control of your message—and keeping it out of the hands of your competitors, away from negative buzz and brand diffusion—gets harder. To keep control you need to understand the bridge that ties all those channels together. Search—the gateway to the internet—is that bridge.

Combining winning case studies with industry research, Abe Mezrich will guide everyone from C-level management to on-the-ground tacticians in the approaches you'll need to get more impact from your entire marketing effort and to regain control over your brand.

Abe Mezrich
Manager, Communications
Didit
Abe Mezrich shares critical online insights at conferences, universities, and professional gatherings across North America. Prior to joining Didit in 2005, Abe worked in online and offline communications in healthcare, CPG, and new software/technology.

The Role of Internet Marketing in the Overall Marketing 3.0 Mix

You pay for keywords, yet 60% of conversions happen offline. How do you measure that? What role does online marketing play in the total marketing mix, and how do you optimize it? Online marketing cannot be measured simply in terms of conversion rates or data use. Online efforts also drive a company's brand presence and level of customer participation. This presentation examines the role of Internet marketing in the overall marketing mix, as well as how best to integrate, track and orchestrate online and offline marketing programs.

Steve O'Brien
Vice President, Internet Solutions Marketing
Unica Corporation
Steve O'Brien has more than 20 years of management experience in the technology industry, including VP-level roles in marketing and business development at Sun Microsystems, Red Brick Systems, and Personic Software.

Enhancing Your Direct Multi-Channel Marketing with Microsites

Using a microsite as the strategic core of a multi-channel campaign is an approach no marketer should ignore. Creating interactive campaigns around a microsite allows marketers to target buyers precisely, measure results more effectively and generate additional business. This session will give you evidence that audiences pay closer attention to microsite-centric campaigns, and act accordingly. You'll gain the courage to take the plunge and use microsites as part of your integrated marketing mix.

Register before 4/11/08 and save $100.00 on the full conference registration or $50 on single days. For more information about other topics and presenters see B2B Marketing, Online & Social Media, Creative and Workshops