Online & Social Media Track

Email & Social Media: Sharing Success Strategies

Greg Cangialosi, CEO, Blue Sky Factory

This session will include a panel of marketers who are actually using email and social media integration in their marketing strategy. They will share ideas, success stories, and strategies from their campaigns. We will bring together B2B and B2C marketers from a variety of industries. As social media usage increases, marketers are connecting the dots between Facebook, Twitter, and other social networking sites. Their audiences on the social web all connect through their email database, and come to overlap. Blue Sky Factory's CEO, Greg Cangialosi, will moderate a panel consisting of Blue Sky Factory clients who will talk about how they are using email and social media to complement one another, drive more leads, and ultimately gain new business through these channels. These successful marketers will discuss what has worked for them, and share strategies and case studies from past campaigns.

Highlights:

· Become familiar with social sharing options in email as well as best practices surrounding email and social media

· Learn from real-world marketers who have actually used social sharing in their email campaigns. Participants will take away, from the panelists, real life examples of what worked and what didn't work

· Be able to view actual campaigns and metrics from those campaigns, and take away action items for using social sharing.

About our speaker:

Greg Cangialosi has built a reputation as a pioneer in today's online landscape. He is an email marketing veteran, developing and executing strategies for a client base including Disney and U2. A seasoned lecturer on the topic of email marketing and social media, Greg is the author of “The Business Podcasting Book.”

10:30am - 11:45am

Connecting with the Connected—The Importance of Mobile Marketing

Thi Linh Wernau, Vice President of Key Accounts, Mobile Messaging Solutions

People are now connected more than ever. Globally, there are more than twice as many mobile phones as there are TVs and PCs. In the US, 89% of the population has a mobile phone – that's over 276 million mobile subscribers! And, the majority of US mobile subscribers are using much more than just voice on their mobiles – from text messaging to browsing the mobile web to downloading applications.

The mobile channel, and the unique characteristics of mobile (personal and interactive nature, time and location-aware, and more) present a massive untapped potential for marketers. But few have managed to unlock its potential.

mms and Carlson Marketing have teamed up to bring you an interactive workshop (with demos and live experiences) that is rich with insights on mobile marketing. Attend this interactive workshop to get a download on what you need to know about mobile marketing. Carlson Marketing will also present results of its own recent mobile segmentation study, revealing that the more you use your mobile phone, the less you use it for just voice. You will also learn why apps are not right for every audience!

In this 75 minute interactive workshop, you will learn:

· The different components that comprise mobile marketing

· Why mobile is increasingly becoming a key part of marketing plans

· Why mobile is not just about youth – and what non-voice usage and attitudes look like across various demographics

· How to effectively integrate mobile in a multi-channel mix through review of tangible use case examples

This is the one session where you will keep your phones turned on!

Thi Linh Wernau, Vice President of Key Accounts, Mobile Marketing Solutions

An integrated marketing executive with expertise in the mobile industry, Thi Linh has more than twelve years of industry experience. At Mobile Messaging Solutions (mms), she is responsible for relationship and account management, helping clients strategically integrate mobile solutions into multi-channel plans, in order to drive both business and brand value. mms powers some of the industry's largest and well-known mobile programs, from Coca-Cola my coke rewards to iTV programs, such as Dancing with the Stars.

Prior to mms, Thi Linh was Senior Mobile Strategist at Nokia Interactive, where she led the brand strategy for the U.S. Previously, she has held leadership roles at advertising agencies including Hill Holliday and Foote, Cone, & Belding as well as at technology companies such as m-Qube. Thi Linh is the recipient of the 2007 MITX award for Best Use of Mobile for “Text-a-Tip,” the first anonymous text tip line in the United States, created for the Boston Police Department and its Crime Stoppers program.She was also named to the 2008 Boston Business Journal top “40 Under 40” list. Thi Linh holds a bachelor's degree in accountancy from the University of Notre Dame.

1:30pm - 2:45pm

The Future of Social Media, The Future of Marketing

See where social media is going and how marketers and advertisers will adapt

Where is social media going and how do I develop a strategy in a parallel path to this evolution? Join Laura Vecchio, Diana Freedman, and other Overdrive Interactive social media experts for a 75-minute seminar exploring the origins, current state, and future of social media, and its impact on how organizations market their products and brands in the social space. This seminar will include case studies of technologies, tactics, and engagement strategies implemented by successful companies. Come prepared to learn how to weave social media into your marketing programs and develop a strategy for engaging your prospects and customers.

Talking points will include:

· What is social media and where it came from

· Where we are now?

· How social media is influencing the distribution of information

· What does this mean for marketers?

· How are companies engaging with fans in the social space?

· Real-life examples of social media applications, technologies, and interactions

About the speakers:

Laura Vecchio, a Social Media Specialist at Overdrive Interactive, is both a marketer and web developer specializing in social media technologies. She has worked with brands including Harley-Davidson, Liberty Medical, & CCA Global. Laura earned her bachelor's of Science degree in Marketing from Bentley University in Waltham, MA.

Diana Freedman is a Social Account Specialist at Overdrive Interactive who specializes in social media, engagement tactics, and applications. Her clients include Harley-Davidson, FedEx, Pearson Students, Pri-Med, Akamai, and Imprivata. Diana earned her Bachelor of Science degree in Advertising from Boston University.

3:00pm - 4:15pm

10 Ways to Succeed in Social Media

Bob Cargill, President, Cargill Creative

With so many businesses not just blogging now, but using Twitter, Facebook, LinkedIn, YouTube and other social media channels toconnect withtheir constituents, standing out among the cacophony of posts, comments, tweets, requests, invitations, updates, images andvideo clipsclamoring for attentionon the Internet is no easy task. Social media isn't rocket science. But using it successfully is definitely a challengefor those who have been dependent ontraditional marketing methods until now.

During the course of this lively, interactive workshop, Bob Cargill will demonstrate a multitude of ways to be a hit in social media.

Highlights:

· Why it's so important in this day and age for marketers to be as transparent, authentic and as extemporaneous as possible

· When it's the right time to commit serious resources to social media

· How an endless stream of your own quality content will separate you from the competition

· Where to find the best audience for your products and services

· What specific steps you need to take to position yourself as a thought leader, community builder and brand to be admired