UPCOMING EVENTS
Annual Conference & Exposition
5/17/2012
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
Workshops
Pat Friesen, President, Pat Friesen & Company
Direct Marketing Essentials is a powerful refresher for experienced pros and an idea-packed introduction for those new to direct marketing.
This workshop is an energizing discussion with hands-on exercises, real-life examples, and plenty of opportunities to learn about the role of media (including Twitter, Facebook, LinkedIn and QR codes), offers, copy and creative, testing, analysis, and other essentials of database marketing. Learn the important differences between direct marketing and direct mail … how to create offers that increase response … which media to use to target your audience … what to test and what to test first. Bring your team, send your rising stars, return for your own refresher – it's designed for everyone interested in learning new tactics and strategies. A recent alum reports landing a million dollar account applying the principles learned.
Highlights of what's included:
- Why direct marketing is more than direct mail and catalogs
- How to use hot spots in email, web pages and direct mail
- The two most powerful words in the English language
- Why eyeflow matters
- A direct marketer's secret weapon for generating more response
- Turning first-timer tryers into multi-buyers
- What makes direct marketing media different
- The 3:33 Second Rule
- Similarities between subject lines and envelope teasers
- How to make sense of social media from a direct perspective
- Why testing matters
- And much, much more
Workshop Leader:
Pat Friesen is an online/offline creative strategist, copywriter, educator and columnist for Target Marketing and IDM Weekly magazines. Direct marketing clients include Sprint, Hallmark, See's Candies, Ralston Purina, Spray-N-Grow, AAA Life Insurance and Hasbro Toys. A past president of the Kansas City DMA and Direct Marketer of the Year, Pat has taught workshops for the KCDMA, DMA, Canadian DMA and NEDMA's annual conference for over 14 years. Known for her fast-paced, high energy teaching style with real-life anecdotes and tips, her seminars are widely applauded as extraordinarily informative and inspirational. Read her DM how-to articles at PatFriesen.com.
Sean Rusinko—Director, Search Engine Marketing, Laura Vecchio, HTML Creative Support Developer, Verndale
The second-half of the workshop, led by Laura Vecchio, will feature a hands-on training course centered on the development of a company Facebook page. This course will guide you through the initial steps to create your page along with valuable insight ranging from choosing the best plug-ins to getting your website to show up in Facebook search results. Walk away armed and ready to take your current page to the next level, increase your brand and connect with your customers on the world's largest social network.
Sean is responsible for developing the overall strategic direction of Verndale's Search Engine Marketing department and ensuring the success of client campaigns. A proven performer in the Search industry, Sean comes to us from iProspect where he has helped clients across many industries achieve both near-term results and long-term growth through SEM, SEO and SMO strategies. Sean is Google AdWords and Analytics Certified, and is a Yahoo! Search Marketing Ambassador. Sean holds a BS in Marketing and Advertising from Northeastern University.
During this session, you'll explore actionable tips and strategies real marketers are using to generate content that fuels search and social campaigns. Be prepared to immediately implement key strategies. After the overview from Chris, the group will be broken out into two segments, BtoB and BtoC, and receive free one:one coaching by expert account managers.
During session you'll learn:
1. How to coordinate great content.
2. The role content plays in search and social media.
3. How to sustain a successful and profitable strategy.
If you currently have a content strategy or are looking for guidance to refine, this is the absolute workshop for you!
About the Presenter:
Chris Baggott, Speaker / Entrepreneur / Online Marketer
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer.In 2001, he set up a desk in his friend's garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, he left ExactTarget to co-found Compendium, a content marketing hub that simplifies the creation of search-friendly content so marketers can generate higher-quality leads and close more new business online. Two years ago, Invesp dubbed Chris the 21st most influential marketer in the world. In short, Mr. Baggott knows his stuff when it comes to search, social media, and email marketing. In fact, he literally wrote the book on the latter when, in 2006, he penned Email Marketing by the Numbers.
But don't just take our word for it. The Tweeps have spoken.
Yesterday at #OMS11, the only one worth the travel from Australia was @ChrisBaggott.Amazing guy with great knowledge—well done!
Always learning something new from @ChrisBaggott. Thanks for a great seminar today @Compendium!
@chrisbaggott remade digital marketing under our noses.
And so has Chris—everywhere. Here's a list of the places he has presented this past year.
Online Marketing Summit (OMS) • Blogworld • Emarketing Association • Social Media Summit
America Outdoors Conference • Direct Marketing Association (DMA) • Emerging Tech Summit
Search Marketing Expo • Email Evolution Conference (EEC) • Techpoint Innovation Summit • Etail
Conference Details
When: 5/11/2011 - 5/12/2011
Where: Bentley University