Posts filed under 'Speakers'
For the fourth and final preview of the different educational tracks you’ll have to choose from at NEDMA ‘06, Alexandra MacAaron checks in once again as our guest blogger of the week.
Alex, of course, is Creative Director and Queen B of Plan B Communications, a past president of NEDMA (’03-’04) and the association’s current Director of Communications. Along with Donna Baier Stein, she is also the co-author of the book, The New Marketing Conversation.
So tell us about the Strategy Track, Alex…
Does it ever occur to you that we work in a really superficial business? Advertising is everywhere. And, advertising creative can work its way into our culture’s collective subconscious. Think of “Just Do It,” “Can You Hear Me Now?” or “Where’s the Beef?” (uh-oh, now I’m dating myself).
But, I’d argue that those memorable creative slogans are only the tip of the iceberg. Below the surface is research, information, insight, time, talent. In short, it’s the Strategy. The Strategy may not be as succinct – or sexy – as the creative. But, it’s creative’s foundation – so it had better be strong.
And that’s especially true for those of us in direct marketing.
If you believe in the importance of strategy, you’ll want to join me at NEDMA ‘06, where an entire track is being dedicated just to Strategy.
The Strategy Track starts off with “Defying the Odds: When Breaking the Rules in Affinity Direct Marketing can Make Dollars and Sense.” Hear how a mature product, a saturated market, and an against-the-rules strategy added up to a very successful case study. The session leaders are Leslie Franklin, Director of Marketing for Great-West Life & Annuity Insurance Company, and Diane Dvorak, Account Supervisor for Wilde Direct.
After lunch, the Strategy Track will continue with Hill Holliday’s Mark Mylan presenting his “Marketing Toolkit to Jumpstart Your Direct Marketing Program.” Mark, one of NEDMA’s most popular speakers, will explain how to combine media, creative, testing and all the other tools of marketing development into one killer strategy.
And in the final session of the Strategy Track, Brian Gramer, CEO and Founder of Vtrenz, will help you “Maximize your Results with Rules-Based Marketing.” He describes the process as “cost-effective” and “guaranteed to get results.” Sounds like just what the doctor ordered.
So whether you’re looking for new tools, new rules – or new ways to break the rules – it sounds like it would be a strategic-level mistake to miss NEDMA’s Strategy Track.
“Where’s the beef?” You can tell Clara Peller (remember???) that there will be plenty of meat at NEDMA ‘06, It’s a Brave New World, the New England Direct Marketing Association’s Conference and Exposition.
One more time, we would just like to express our gratitude to Alexandra MacAaron for contributing to this blog in her own inimitable way not just once, but with four different posts. Thanks again, Alex, for all your time and talent. For our next guest blogger, you’ll be a tough act to follow.
April 12th, 2006
Alex MacAaron is kind enough to contribute yet another post this week, this time around on the Creative Track we’ve put together for you to take in at NEDMA ’06.
Here’s Alex…
True story. When my daughter was in pre-kindergarten, her school invited parents to come in and run creative projects with the kids. So, I had this great idea. I was going to do something really creative and teach the kids a little bit about direct marketing at the same time. Under my guidance, each student would create a postcard “selling” their favorite snack food to someone. They could draw or cut out and glue magazine pictures. I’d ask them to write some copy explaining why the chosen snack food was so good. And then we would send it to a grandparent, aunt, uncle or friend. So, I explained this idea to Madison. She was less than enthusiastic.
“Sara Cunningham’s father,” she informed me, “Showed us how to make smelly candles.”
Well, the outside world, much like my then 4-year old daughter, doesn’t always appreciate the creativity that goes into breakthrough direct marketing. But, we know better. Especially today, when there are more marketing messages competing for our target audience’s attention than ever before.
That’s why you won’t want to miss NEDMA ’06, It’s a Brave New World, the New England Direct Marketing Association’s Conference and Exposition.
With an entire track dedicated to Creative, you’ll have a chance to flex your muscles under the tutelage of three direct marketing superstars.
Start off by understanding why “Creative Direct Marketing Isn’t an Oxymoron.” The session will be led by Robert Rosenthal, the Mothers of Invention Founder, President and Creative Director. He’ll show you how to use what he calls Optimarketing®, the powerful combination of extreme creative and smart direct marketing.
The next session in the Conference’s Creative Track is called, “Great Creative? You Must be out of Your Head!” Steve Tharler (Chief Guide, THARLER DIRECTs), whose resume, credits and recognitions run far too long for me to list them here, will show you how to get out of your head … and into the heads of your prospective customers.
And, the final session in the Creative Track will be Nancy Harhut’s rapid-fire “Smarten Up! 76 Smart Secrets to get your Creative Opened, Read and Responded To.” I’ve seen Nancy (who is Senior Vice President/Executive Creative Director of Relationship Marketing at Hill Holliday) speak many times at NEDMA and the DMA (unfortunately, I missed her recent Moscow gig!), and I always always always learn something new.
So, do you want to be more creative? The way I look at it, you have two choices. You can make smelly candles. Or you can attend the Creative Track sessions at NEDMA ‘06. I know where I’ll be.
Thanks, Alex. We look forward to reading your fourth and final preview of NEDMA ’06 here in this space next week.
Note: Alexandra MacAaron is Creative Director and “Queen B” of Plan B Communications. A past president of NEDMA (’03-’04), Alex is currently the association’s Director of Communications. She is also the co-author, along with Donna Baier Stein, of the book, The New Marketing Conversation.
April 5th, 2006
Joining us once again this week is Alex MacAaron, Creative Director and “Queen B” of Plan B Communications, a past president of NEDMA (’03-’04) and our current Director of Communications.
Alex is also the co-author (along with Donna Baier Stein, another past president of NEDMA) of the book, The New Marketing Conversation, which is available for purchase here.
This time around, Alex tells you what you need to know about NEDMA ‘06’s Direct Mail track. So without further ado, here’s her preview…
I’m working on a major website right now with an interactive Creative Director/Programmer/Geek. He’s really really really smart about what he does – and completely ignorant when it comes to what we do. When I was talking about “Direct Marketing” the other day, he responded with …
“’Direct Marketing?’ Isn’t that a euphemism for ‘Junk Mail?’”
Well, my colleague’s smart aleck observation may be wrong, but he’s not alone in his thinking. As direct mail marketers, we probably rank in the public’s esteem somewhere between ambulance chasers and used car salesmen.
That’s why I encourage you to take a stand – and take your seat at NEDMA ‘06 and its Direct Mail track.
The first Direct Mail session promises to be entertaining as well as informative. In “Breakthrough Formats with Proven Success,” Mullen’s Sean Cunningham is going to share some packages that were such a departure that they “scared clients at first.” Wow. How often do we get to do that? (And live to talk about it?)
The next Direct Mail session gives you an opportunity to hear from not one, not two, not three, but four of New England’s top direct mail creatives. Jonathan Kranz, Bob McCarthy, Pat Farley and Pam Sullivan will share their expert perspectives on “Direct Mail Strategies: What’s Hot, What’s Not in B2B, B2C and Not-For-Profit.”
And, in the last Direct Mail session, we’ll hear about “The Value of Outsourcing Production” from Yellowfin Direct Marketing’s President & CEO, David Hazeltine. He’ll point out some of the pitfalls of trying to do too much in-house.
Hey, I admit it. Junk mail has been very good to me. So, if you’re like me and make a living in direct mail marketing, I hope I’ll see you at NEDMA ’06, It’s a Brave New World, the New England Direct Marketing Association’s Conference and Exposition (June 14-15, 2006, LaCava Center, Bentley College, Waltham, Massachusetts).
Thanks, Alex. Great post! And as I mentioned last week, Alex is also making an appearance at NEDMA ’06, conducting an all-day (9 AM-4 PM) creative workshop on June 14 with her Plan B colleagues, Walter Bumford and Dave Gordon. Entitled The Big Pitch, this workshop will give you the opportunity to join a team for a day and get a “real world” assignment from a major Boston-area client. At the end of the session, your team will “pitch” its ideas to a panel of expert judges. And if you’re on the winning team, according to Alex, you’ll get plenty of fame, fortune and…a paid freelance assignment from Plan B Marketing Communications. How cool is that?
March 30th, 2006
Logging in this week as our special guest blogger is Alex MacAaron, Creative Director and self-proclaimed “Queen B” of Plan B Communications, a direct marketing creative agency located near Boston.
Of course, Alex is a past president of NEDMA (’03-’04) and our current Director of Communications. She also happens to be making an appearance at NEDMA ’06, conducting an all-day (9 AM-4 PM) creative workshop on June 14 with her Plan B colleagues, Walter Bumford and Dave Gordon.
Alex is the recipient of dozens of advertising industry awards, including numerous regional awards as well as national/international honors such as three DMA Gold ECHO Awards; the BPME Gold Award for Broadcast Promotion; and the “Best of Show” Silver Microphone award for a jingle package. She has taught at several local universities and frequently lectures for various regional and national associations.
She is also the co-author (along with Donna Baier Stein, another past president of NEDMA) of the book, The New Marketing Conversation, which is available for purchase here.
You’re on, Alex…
I was asked to contribute to the NEDMA Conference blog, and I confess I’ve procrastinated.
You see, I’m just not feeling my usual level of confidence.
Okay, I admit it. I’m suffering from “Conference Envy.”
You know, that sinking feeling when you realize that someone else’s conference is … well .. a bit better endowed. My sense of inadequacy isn’t from lack of experience. After all, I Chaired two highly successful NEDMA Conferences myself, 1998 and 2003. And, I welcomed Conference attendees as NEDMA’s President in 2004.
But this year is different. Bigger. Better.
For example, I’ll start with the New Technology track. I go to a lot of conferences (NEDMA, of course, but a slew of others too). And I’ve sat through a lot of ho-hum sessions on New Media before. After all, “New Media” has been a marketing industry buzzword for nearly 20 years now. (So, hey, how “new” can it really be?)
That’s why I liked the title of Thom Kennon’s New Technology session right away. “Discover Really New Media – And What to do With It.” Thom founded one of the first interactive agencies and has worked with the American Red Cross, Toyota, Dell and D & B. He should be able to tell us “What’s New” – and I mean, “What’s Really New.”
The next session in the New Technology track will be led by author and consultant David Meerman Scott. He’ll share with us his practical – and it sounds like invaluable – knowledge about “How to Turn Online Visitors into Buyers.” His examples range from The Wall Street Journal and UPS … to Aerosmith. Rock on!
And, finally, the last session of the New Technology track will be an in-depth case study that also – my apologies to Steven Tyler and the boys – rocks. ExactTarget’s Joel Book will walk us through “How Liberty Mutual Uses Email to Build Profitable Relationships.”
So, I hope I’ll see you at NEDMA ‘06. That’s it for now. I have to leave for my Conference Envy support group.
March 22nd, 2006
We’re fortunate once again to be able to welcome to this space Bob McCarthy as our special guest blogger. As many of you know, Bob was president of the New England Direct Marketing Association (NEDMA) in 1992-1993, and is a partner with his wife, Sheryl, at McCarthy & King Marketing, Inc., a small, Milford, MA-based marketing communications firm specializing in direct mail and direct response advertising.
This week, Bob writes about Anne Holland, President and Publisher of Marketing Sherpa, Inc., the Featured Keynote Speaker and star attraction of NEDMA ‘06. Here’s Bob…
I am the first to admit that when it comes to web and email marketing, I’ve never been ahead of the curve.
As long-time direct mail guy, I always thought I was doing pretty well just keeping that curve in sight.
I’ve never doubted the power of on-line marketing. It’s been pretty clear from the start (whenever that was) that this medium (if you want to call it that) was going to change marketing forever. You’d have to be a fool to ignore it.
But getting out in front of the technology – well, that’s another matter entirely.
That’s why you have to admire Anne Holland, who will be the Featured Keynote Speaker at NEDMA ‘06, It’s a Brave New World, the New England Direct Marketing Association’s Annual Conference and Exposition, June 14-15 at Bentley College.
Anne Holland is president and publisher of MarketingSherpa, and a true pioneer in internet marketing.
For those of you who don’t know, MarketingSherpa is a New England-based market research firm that publishes benchmark guides, buyer’s guides, how-to reports and (my favorites) case studies on the use of internet marketing.
Some 173,000 advertising, marketing and PR professionals read MarketingSherpa’s publications every week. The publications accept no advertising so you can be sure the research you get is unbiased.
If you’re not already a subscriber, I recommend it. Their newsletters are free and packed with all kinds of practical, real-life information. But be warned: their newsletters are addictive. To learn more, go to www.MarketingSherpa.com.
Now back to Anne Holland …
What makes Anne such a great speaker for the NEDMA conference is that she herself started off in direct mail subscription selling.
Before joining MarketingSherpa as a start-up, she was Head of Marketing for Phillips Business Media, a $100 million publishing company that once used direct mail almost exclusively to market its many publications.
But in 1995, Anne helped launch one of the world’s first profitable subscription websites for two of Phillips publications, Interactive Marketing News and MIN New Media.
And our world of direct marketing has been changing ever since then.
Anne’s presentation title is a long one – “Web DM 2.0: New Internet Direct Response Tactics – What’s Proven and What’s Still Just Hype?” – but I think it’s exactly we all want and need to hear as we enter this “second generation of web marketing.”
“Just when you thought you had the internet under control,” she tells us, “new marketing tactics started exploding again.”
“There’s Tier B search marketing, podcasting, RSS, desktop applications, triggered email campaigns, the ‘new’ flash intro, multivariate (taguchi) testing and more.”
Attend Anne’s keynote, and you’ll learn what’s really working, what’s just hype and what you really need to stay away from. You can also expect some research-based advice for email and search marketers who are looking for quick tips to bring their results up a notch.
If you haven’t heard Anne Holland speak before, come prepared. This internet pioneer is well known as a dynamic speaker who will grab your attention and give you more information than you can handle. Get ready to take notes.
Thanks, Bob. Your contributions to this blog are appreciated. If anyone else out there wants to be a guest blogger, too, please don’t hesitate to speak up. We are seeking news and information from anyone who has anything to do with the conference — speakers, sponsors, exhibitors, etc. So if you have something to say about NEDMA ‘06, It’s a Brave New World, this is your opportunity. This is your blog.
March 16th, 2006
Bob McCarthy, one half of McCarthy & King Marketing, Inc., and a past president of NEDMA, is here with us again this week, this time around to blog about M. H. “Mac” McIntosh, the closing keynote speaker – in the afternoon of June 15 – at NEDMA ’06, It’s a Brave New World.
You’re on, Bob…
I must confess when I first started writing direct mail back in the early ‘80s, selling was new to me. All of my previous writing assignments were promotional or informational, but never with a specific sales goal in mind.
It took some time in the DM trenches for me to fully understand the sales process and appreciate how direct mail can be used to generate a lead (lead generation) or close a sale (order generation).
As I became more familiar with direct response, I began to see how very distinct these two direct marketing applications are – especially from the standpoint of strategy.
In order generation (also known as mail-order), the mail package itself is the sales person – standing all alone in front of the prospect trying to close the sale. For a copywriter, this is the ultimate direct response challenge.
By contrast, although the goal of lead generation is still to generate response, the nature of that response stops short of a purchase. A lead response is just one step (usually the first step) in the overall sales process.
To be successful in lead generation, you must coordinate the role of the DM package with the other steps and with the other participants in the entire sales and marketing process.
In other words, lead generation is a collaborative process. And that, as many of you know first-hand, can be a real challenge within every organization.
That’s why I was so pleased to hear that Mac McIntosh will be a keynote presenter at the NEDMA Conference on June 15 at Bentley College in Waltham, MA.
Mac McIntosh is an acknowledged expert at business-to-business lead generation. He knows what it takes to produce leads, to nurture and qualify leads, to convert leads into new business and to track and measure marketing results and ROI.
Most importantly, he knows what it takes to get everyone on the same page.
Over the course of 20 years, Mac has helped to plan and implement marketing programs for dozens of industry leaders like ADC, Intel, Microsoft, NEC, Sigma-Aldrich as well as many small and medium-size companies.
“Imagine what would happen if your CEO, CFO, your boss, the folks in sales, your agency or your client all bought into your marketing program,” he said.
“Would you get a bigger budget? More staff? Maybe even a promotion and a raise?”
Attend his session and Mac promises to share with you his proven, real-world techniques for getting all your various stakeholders to buy into your marketing plans and programs.
As one of America’s leading business-to-business marketing consultants, Mac frequently conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, and is the publisher of “Sales Lead Report,” a free monthly newsletter with more than 14,000 B2B marketing professionals as subscribers.
You can learn more about Mac McIntosh by visiting his Web site at www.sales-lead-experts.com, where you can sign up to receive his newsletter, “Sales Lead Report,” and read his blog, “Sales Lead Insights.” Mac can also be reached at 1-800-944-5553 or at .
Thanks, Bob, for the insightful report. We look forward to hearing from you again soon!
February 23rd, 2006
He may have received a ton of publicity recently for the reverse hunger strike he undertook to call attention to “serious problems that exist in the advertising industry,” but this week’s guest blogger has been known for a long time as one of New England’s most creative direct marketing practitioners, having won more than 40 NEDMA awards.
Introducing Robert Rosenthal, the founder of Mothers of Invention (formerly Passaic Parc) and one of the scheduled speakers for NEDMA ‘06, It’s a Brave New World. Here’s what Robert has to say about his forthcoming presentation…
Most direct marketing campaigns are mediocre at best. That’s not a swipe at direct marketers. It’s simply a fact of life. How many people do you know in any field consistently producing great work?
An exceptional outcome generally requires an exceptional effort. If it were easy, everyone would be doing great stuff, rather than simply talking about it.
Over the past 17 years, my team has developed dozens of record-breaking direct marketing campaigns – and some that totally tanked. Every step of the way, we’ve kept track of what worked and what didn’t.
At my NEDMA seminar, I’ll share what we’ve learned about optimizing the odds of seeing awesome outcomes. We’ve even coined a term for it: Optimarketing®.
Optimarketing is a hybrid of unusual creative concepts united with sophisticated direct marketing techniques. When we meet, I’ll share what Optimarketers do in comparison to what we call the mediocre majority.
But rather than simply talk, I’ll show actual examples of Optimarketing in action. I’ll take you behind the scenes and reveal the twists and turns leading to successful innovation.
If you’ve been wondering what it would take to move your direct marketing to another plane – and believe you can handle the truth – you won’t want to miss this seminar.
I’m going to put it all out there: The good, the bad, and yes, the unpretty stuff that tends to hold more than a few direct marketers back.
I’m really hoping for lots of two-way interaction during the session. Join us on June 15, and be prepared to join in! See you at the conference!
P.S. If there’s an issue you’re eager for me to cover, please let me know and I’ll do my best to give you the answers you need.
February 17th, 2006
From time to time, this space will feature contributions from other members and friends of NEDMA, and this weeks’ guest blogger is Bob McCarthy of McCarthy & King Marketing, Inc.
Many of us know Bob as a past president of NEDMA (or as a teacher at Bentley College, where he taught a course on direct response copywriting for 10 years), but he is also an extremely talented and highly regarded direct response copywriter and consultant.
A 26-year veteran of our industry, Bob works with agencies and clients in providing freelance copywriting, full-service direct marketing programs and direct response consulting.
You can learn more about Bob by visiting his Web site at www.mccarthyandking.com, where you can sign up for a free subscription to his bi-weekly e-newsletter, “The Direct Response Coach.” Bob can also be reached at 508-473-8643 or at .
Take it away, Bob…
In the Brave New World of Direct Marketing, Old is Still Better
By Bob McCarthy of McCarthy & King Marketing, Inc.
I’ve only spoken to Denny Hatch a few times over the years. But I feel like I’ve known him forever.
Since I became part of the direct marketing community 26 years ago, I have been reading his columns, his magazine, his newsletter and, now, his e-newsletter, Business Common Sense.
Denny Hatch is truly one of the innovative leaders of direct marketing.
He’s the founder of the WHO’S MAILING WHAT! newsletter, former publisher of (and still a columnist for) Target Marketing magazine and the owner of the world’s premier archive of direct mail samples.
This unique archive is a massive collection of direct mail samples from all the major mailers - categorized by industry, application, format. Every month, through a network of correspondents, 4,000-5,000 pieces of mail are received and analyzed – for easy retrieval by users. Subscribers can then search for and obtain copies of selected samples.
This is the ultimate “swipe” file and I’m fascinated by the whole concept. As a copywriter, I have trouble organizing my own samples so it’s hard to imagine anyone being able to organize everybody else’s.
Today, Denny is a freelance direct mail writer, designer and consultant, and the editor and publisher of the aforementioned Business Common Sense, a FREE twice-a-week e-newsletter. In this new venture, Denny shares his no-holds-barred take on a range of current business and marketing issues. To subscribe, go to www.businesscommonsense.com.
Happily, Denny has agreed to serve up a portion of his DM knowledge as a keynote speaker at NEDMA’s Direct Marketer of the Year Awards Banquet on June 14 at Bentley College.
So what does he think of the Brave New World of Direct Marketing? Not surprisingly, Denny says, “Old World is better…”
“…the reason for the dot-com bust and a trillion dollars in capitalization going up in smoke is that the hot-shot twenty-somethings who ushered in that epoch did not know anything about marketing.”
If there is one thing you can bank on with Denny, he’s not shy about offering his opinion. He is a traditionalist, to be sure, but he also has a grasp of emerging technologies and how they can help – or not help – the sales effort.
In his presentation, Denny is planning to give us a quick (very quick) historical review of direct marketing beginning with what he describes as the official starting date of June 10, 1194. I’ll let Denny explain…
“Over the last 800 years, a formidable body of knowledge has developed, not only about the techniques of reaching people where they live and work, but also in human psychology, which is crucial to the business of persuading people to respond.”
“Before you can take on the Brave New World,” Denny says, “it’s imperative to go back to Old World basics.”
I’m sure Denny will go into more detail about this and a whole lot more when he takes the stage in the evening of June 14 at NEDMA ‘06, It’s a Brave New World, the New England Direct Marketing Association’s Conference and Exposition.
February 10th, 2006
As promised, I’m here to tell you who your keynote speakers are for NEDMA ’06, It’s a Brave New World, the three individuals around whom we are building one of the most exciting conferences ever offered to New England’s direct marketing community.
Is that a drum roll I hear?
NEDMA ‘06 Proudly Presents Anne Holland
Scheduled to take the stage in the morning of June 15 is our star attraction and featured keynote speaker, Anne Holland, President and Publisher of MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing Benchmark Guides, Buyer’s Guides, and How-to Reports plus a 500+ marketing Case Study Library. 173,000 advertising, marketing and PR professionals read MarketingSherpa’s publications every week.
Praised by The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is headquartered in Warren, RI.
A 20-year publishing industry veteran, Anne previously served as the Head of Marketing for Phillips Business Media, a $100 million publishing company. She helped launch one of the world’s first profitable subscription sites in 1995, and the trade publications Interactive Marketing News in 1994 and MIN’s New Media in 1995.
Anne has been quoted in the New York Times, Business 2.0. CBS Marketwatch, B@B Magazine, Fast Company, Target Marketing and many other publications. She is an Advisory Board Member for the Web Analytics Association, ad:tech, and The Glimpse Foundation. In addition, her recent speaking schedule includes Affiliate Summit, the Web Marketing Association, Newsletter & Electronic Publishers’ Association, Intel’s internal marketing summit, MarketingSherpa’s Lead Generation Summits, the New Zealand Marketing Association and ContentBiz’s Selling Subscriptions to Internet Content Summits.
Anne’s talk will be entitled “Web DM 2.0: New Internet Direct Response Tactics – What’s Proven & What’s Still Just Hype.”
Denny Hatch to Keynote DM of the Year Awards Banquet
As the kick-off to NEDMA ‘06, at the much heralded Direct Marketer of the Year Awards Banquet on June 14, we will be graced by the presence of none other than legendary direct mail guru, Denny Hatch.
Denny Hatch is a freelance direct mail writer, designer and consultant. In past lives he has run book clubs, sold advertising, founded a newsletter (WHO’S MAILING WHAT!), run a magazine (Target Marketing) and owned the world premier archive of direct mail samples. He is the author of three books on direct marketing and three published novels. His most recent venture is a twice-a-week E-newsletter, Business Common Sense.
The title of Denny’s talk will be “In the Brave New World, Old is Better.”
“Mac” McIntosh to Deliver Closing Keynote Address
And finally, in the afternoon of June 15, our closing keynote address will be delivered by “Mac” McIntosh.
M. H. “Mac” McIntosh is described by many as one of America’s leading business-to-business marketing consultants and an expert on the subject of sales leads.
Mac’s background includes over 20 years of hands-on experience in B2B marketing. His consulting clients include many industry leaders like ADC, Intel, Microsoft, NEC and Sigma-Aldrich, as well as dozens of small and medium companies you may not have heard of—yet.
In addition to consulting, Mac conducts marketing workshops and seminars for leading associations and corporations around the world, writes regularly for leading marketing and business publications, and is the publisher of Sales Lead Report®, a newsletter with more than 14,000 B2B marketing professionals as subscribers.
The title of Mac’s presentation will be “How to get your CEO, CFO, the folks in sales, your agency and your client to buy into your marketing plan.”
Of course, in addition to this illustrious trio, there will be many other outstanding speakers front and center over the course of two days at NEDMA ‘06, all eager to share their own direct marketing experiences with you. In the weeks and months ahead, you’ll learn more about all of them right here on what I like to call the brave new conference blog.
February 3rd, 2006
This is just a quick note to let you know that by this time next week, we will be announcing the names of the three keynote speakers for NEDMA ‘06 right here on the blog.
Following that big announcement, plans call for us to blog about the entire line-up of speakers — and possibly some of the sponsors and exhibitors, too — on a rolling, post-by-post basis.
Some of these folks will be interviewed (such as the keynoters), while some of them may author a post or two themselves. We are even lining up a few surprise guest bloggers to appear in this space, people who are near and dear to the New England direct marketing community.
So do stay tuned….
Got questions? Have ideas? Leave a comment below. And don’t forget to subscribe to this blog by clicking on the “subscribe to this blog” link in the right-hand sidebar. As a subscriber, you’ll receive an email via FeedBlitz whenever we have added new content — about once or twice a week — to the “NEDMA ‘06, It’s a Brave New World” Conference Blog.
January 27th, 2006
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