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	<title>NEDMA '07 Conference Blog</title>
	<link>http://nedma.com/conferenceblog</link>
	<description>New England Direct Marketing Association Conference and Exposition</description>
	<pubDate>Thu, 26 Apr 2007 16:49:16 +0000</pubDate>
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		<title>Killer Creative Rarely Works</title>
		<link>http://nedma.com/conferenceblog/65</link>
		<comments>http://nedma.com/conferenceblog/65#comments</comments>
		<pubDate>Thu, 26 Apr 2007 14:38:23 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[Speakers]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/65</guid>
		<description><![CDATA[  Grant Johnson, CEO of Johnson Direct, will speak on the failure of &#8220;killer creative&#8221; at the upcoming NEDMA Conference.
Take it away, Grant!
If you were to spend $2.6 million for a 30-second advertisement … and it didn’t sell any product, would you be happy?
I’m guessing “No!”
Once again, the Super Bowl ads were cute and funny [...] ]]></description>
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		<title>Keynoters set for NEDMA conference</title>
		<link>http://nedma.com/conferenceblog/64</link>
		<comments>http://nedma.com/conferenceblog/64#comments</comments>
		<pubDate>Mon, 23 Apr 2007 22:22:49 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[Speakers]]></category>

		<category><![CDATA[Speakers' Books]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/64</guid>
		<description><![CDATA[  Patty Seybold, founder and CEO of Patricia Seybold Group, and Jeff Zabin, Director of Fair Isaac Corporation&#8217;s marketing solutions group, are set to keynote NEDMA&#8217;s conference this June.
Ms. Seybold’s presentation will reflect the message of “Outside Innovation,” the theme of her most recent best-selling book, Outside Innovation: How Customers Will Co-Design Your Company’s Future. [...] ]]></description>
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		<title>Technically, podcasting is pretty easy</title>
		<link>http://nedma.com/conferenceblog/63</link>
		<comments>http://nedma.com/conferenceblog/63#comments</comments>
		<pubDate>Mon, 23 Apr 2007 20:15:57 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/63</guid>
		<description><![CDATA[  One of my clients asked me to start a podcasting campaign for her.
Three weeks ago, I knew nothing about podcasting. I&#8217;m one of those people who still doesn&#8217;t own an iPod. Sad, I know.
Ted Demopoulos told me which software to use (Sony Sound Forge Audio Studio). 
I went to Staples to buy a microphone, [...] ]]></description>
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		</item>
		<item>
		<title>Your best product developers may be your customers</title>
		<link>http://nedma.com/conferenceblog/62</link>
		<comments>http://nedma.com/conferenceblog/62#comments</comments>
		<pubDate>Thu, 12 Apr 2007 00:09:05 +0000</pubDate>
		<dc:creator>Paul Gillin</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/62</guid>
		<description><![CDATA[If you surf the Web a lot, chances are you&#8217;ve noticed a new word popping up on Web sites over the last couple years.  The word is &#8220;beta,&#8221; which is computer geek slang for a product that is still in testing.  It used to be that beta tests were tightly controlled and limited [...]]]></description>
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		</item>
		<item>
		<title>Why Blogging Matters</title>
		<link>http://nedma.com/conferenceblog/59</link>
		<comments>http://nedma.com/conferenceblog/59#comments</comments>
		<pubDate>Wed, 11 Apr 2007 11:03:58 +0000</pubDate>
		<dc:creator>Ted Demopoulos</dc:creator>
		
		<category><![CDATA[Speakers]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/59</guid>
		<description><![CDATA[People trust organizations, whether companies, nonprofits, governments, etc., less and less. 
Some of this may have to do with highly publicized disasters, like Enron, Tyco, very recently TJX, as well as a loss of the &#8220;job for life&#8221; or &#8220;career at company XYZ&#8221; concept for most of us. And there and many other factors worth [...]]]></description>
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		<item>
		<title>QOTW: &#8220;What&#8217;s a podcast?&#8221;</title>
		<link>http://nedma.com/conferenceblog/57</link>
		<comments>http://nedma.com/conferenceblog/57#comments</comments>
		<pubDate>Tue, 27 Mar 2007 09:31:19 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/57</guid>
		<description><![CDATA[  A client asked me this question last week, so if you&#8217;ve also been wondering but were too afraid to ask, rest assured you&#8217;re not alone.
This post will come in two parts. In part I, I&#8217;ll explain the technical aspects of podcasting. In part II, Ted Demopoulos will tell you how you can use podcasting [...] ]]></description>
		<wfw:commentRss>http://nedma.com/conferenceblog/57/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Fun Stuff for your Web 2.0 Blog</title>
		<link>http://nedma.com/conferenceblog/56</link>
		<comments>http://nedma.com/conferenceblog/56#comments</comments>
		<pubDate>Mon, 19 Mar 2007 19:00:26 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/56</guid>
		<description><![CDATA[  Part of the fun of having a blog is adding fun things to it. On this blog you can find a couple of things: 
&#8220;Share This&#8221; plug-in &#8212; Click on the little icon at the end of this post and a small window opens. You can then share the post with any social media [...] ]]></description>
		<wfw:commentRss>http://nedma.com/conferenceblog/56/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Viral Marketing &#8212; Don&#8217;t Attempt This at Home</title>
		<link>http://nedma.com/conferenceblog/55</link>
		<comments>http://nedma.com/conferenceblog/55#comments</comments>
		<pubDate>Thu, 15 Mar 2007 13:39:38 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/55</guid>
		<description><![CDATA[  I&#8217;ve been called into two meetings now where the prospective client is hot, hot, hot to do viral marketing.
I&#8217;ll be upfront: I have no experience with viral, except in the fact that I marvel at how my 9-year old son is able to pick up on all sorts of new things through osmosis. Last [...] ]]></description>
		<wfw:commentRss>http://nedma.com/conferenceblog/55/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Chicklets &#8212; No Longer Just a Gum</title>
		<link>http://nedma.com/conferenceblog/54</link>
		<comments>http://nedma.com/conferenceblog/54#comments</comments>
		<pubDate>Fri, 02 Mar 2007 17:37:21 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/54</guid>
		<description><![CDATA[  This year&#8217;s conference chair, Gary Lubarsky, posts his thoughts about blogging . . . and why you should attend the NEDMA Spring Conference. 
Take it away, Gary!
There I was, in the middle of an email chat between Dianna Huff, who’s orchestrating the conference blog, and Jessica Albon, who was busily building it, when they [...] ]]></description>
		<wfw:commentRss>http://nedma.com/conferenceblog/54/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Hello and Welcome!</title>
		<link>http://nedma.com/conferenceblog/53</link>
		<comments>http://nedma.com/conferenceblog/53#comments</comments>
		<pubDate>Wed, 28 Feb 2007 20:46:32 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://nedma.com/conferenceblog/53</guid>
		<description><![CDATA[  It&#8217;s that time again . . . time to start thinking about the upcoming NEDMA Spring Conference. (Yes, it&#8217;s really March already.)
Your blog hosts, Dianna Huff, of the MarCom Writer Blog , and Ted Demopoulos, of Blogging for Business, are pretty excited to discuss all things new media and Web 2.0. 
So give us [...] ]]></description>
		<wfw:commentRss>http://nedma.com/conferenceblog/53/feed/</wfw:commentRss>
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