Developing and Executing a Fully Integrated Strategic Marketing Campaign

How many times have you said; “We need to think outside the box on this project?”

Thinking “outside the box” is impossible. It cannot be done. The moment you consider getting outside the box, you have created the reality of the box in your own mind. You are in it. And from this there is only one escape: To blow up the box on everything. You need to live, work and breathe as though the box does not exist.

So, how do we avoid this trap and what does that have to do with Fully Integrated Strategic Marketing?

The answer to the second question is: Everything.

The answer to the first question is: Come to the seminar on the morning of April 14, 2011 and find out!

• You will receive valuable new insights and methods for creating and executing successful, fully integrated marketing campaign from scratch. Whether you are on the agency side, the client side, or you have responsibility for your company's marketing efforts, this seminar will help you to enrich and broaden all of your marketing efforts.
  
• Every element of a fully integrated campaign reflects the entire strategy. We will examine one such element from a number of different angles, such as; overall strategic intent, concept development, creative development and design that balances between desired impact and minimum unit cost, deploying an efficient production process, and final execution.
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• You will learn a number of ways to evaluate your performance. There are many things to be considered and it is not necessarily about the metrics. You will get specific tools that will help you take a mile high view, learn the appropriate lessons, avoid common errors, and apply the lessons to the next project.