"Implementing a social media program with a business mindset"

"Media fragmentation" are buzzwords that aren't going away anytime soon. Your current and prospective customers - and those who influence purchase decisions in this market - are turning to an ever-expanding array of media sources for information, including search engines, blogs, podcasts, message boards and more.

The upside of the new media landscape is that it offers marketers the opportunity to precisely target and communicate with their most highly valued current and potential customers - through strategic social media public relations programs.

Leveraging social media for marketing purposes means engaging in a conversation with the people who are most important to your business. We'll talk about using social media strategically, with a business mindset, to communicate your message using social media as a catalyst.

About our speakers...

Tim Allik is Director of Social Media Public Relations at Topaz Partners, where he designs and implements strategic social media programs for a wide range of clients. Previously, Tim worked as a producer and project manager for Boston.com, and as a senior news producer for WBUR radio in Boston.

Bill Wrinn is Marketing and Communications Director for TheScuderi Group, an engineering design and licensing company based in Springfield, Massachusetts. Bill has a wide range of media communications, marketing and publishing experience, spanning more than 20 years.