UPCOMING EVENTS
MarketingSherpa's Email Marketing Essentials Workshop
6/9/2009
Awards for Creative Excellence Gallery, Show, Banquet and After-Party
6/10/2009
Second Annual Golf Tournament, Sandy Burr Country Club, Wayland, MA
8/10/2009
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
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Learn How to Harness the Power of B to I Marketing Communications
“Whether you market b-to-b or b-to-c, communicate b-to-I"
Speaker: Jeff Hayzlett, Chief Marketing Office, Eastman Kodak
Jeff Hayzlett, 2008 B to B Marketer of the Year and Kodak CMO will speak on the subject of improving results through b to i (Business to Individual) communications. Jeff has experienced first-hand the power of focusing on the individual in marketing communications.
Jeff will talk about how Kodak is using b-to-i principles to market and communicate more effectively. He will share how b to i improves marketing efficiency and therefore is a powerful tool in a down economy. Jeff will be joined by DMA echo Award Winner and 2001 NEDMA Direct Marketer of the Year, Jim Hackett, from Indivia.
Register by March 9 at the early-bird price and save $20! Your cost will be $40 for members, $50 for non-members. Click on the "Register Now" button on the right of this page.
Event Details
When: 3/12/2009 5:30 PM to 8:30 PMWhere: Doubletree Guest Suites Hotel, Waltham
Schedule:
5:30 - 6:30 PM
Cocktail Reception/Networking
6:30 - 8:30 PM
Dinner and Program
Early Bird Price Information
Member price: $60
Non-Member price: $70
Regular Price Information
After 3/9/2009 at 5pm and at the door
Member price: $80
Non-Member price: $90
Type: Dinner Meeting