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To NEDMA Members and ColleaguesIn the space of an hour, our community went from hoping mailings got out, to hoping people got out. Our focus turned from the response of a campaign to the response of a nation. Perspectives and priorities changed. Some, perhaps, forever. On behalf of the board of the New England Direct Marketing Association, let me offer condolences to those who lost loved ones, friends and business associates in September 11's terrible tragedy. And to all of us, who lost our sense of security and normalcy. The activities of a direct marketing professional group may seem trivial at this time. Our nation's leaders urge us to get back to business, but there's a hollowness in our days. And a restless sleep in our nights. NEDMA will not solve this. But the connectedness and community we offer may temper it. There's camaraderie here. And concern. And support for common goals. And the knowledge that as direct marketers, we will play a significant role in propelling the nation's economy forward. For these reasons, I encourage you to join with us in the coming months. Your presence will make all of us stronger. Nancy Harhut |
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Boston, MA, -- one of the country's leading business generation agencies offering clients one place to get all the marketing services they need to generate business and grow their companies. Boston headquarters plus 11 nationwide and Canada locations. 617-250-5000.
Rockville, MD, -- A full color, full service printing and mailing company specializing in customized direct mail communications. Services include prepress, personalization, computer services, commercial and envelope printing, and mail processing. 301-424-3300.
Woburn, MA, -- a full-service printed matter logistics company offering substantial postage savings and fast worldwide delivery of direct mail, magazines, catalogs, and other printed matter. 877-624-5467.
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Somerville, MA, -- provides a total solution for on-time, on-budget production of quality printed materials. 617-623-8000.
Wenham, MA, -- a full-service agency offering direct, interactive, television, print, design and PR to build businesses and brands for companies who share their passion for excellence. 978-468-1155.
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Woburn, MA, -- celebrating its 30th year of offering clients personalized communications strategies to build integrated marketing programs that cross all media, from Internet to mail to event-based communications. 781-935-5007.
Belfast, ME (NE office) and Prince Frederick, MD (headquarters), -- direct marketing solutions including printing, data management, mailing, fulfillment, strategy, creative, lists, and results analysis. 207-338-6116.
Lexington, MA and London, England, -- precision e-mail marketing solutions that help clients build stronger relationships and realize tremendous ROI. 781-863-8117.
Lexington, MA and Cupertino, CA, -- provides a platform for software development--an integrated full life-cycle solution that combines software engineering best practices, market-leading tools, and professional services. 781-676-2400.
Natick, MA, -- the leading developer and supplier of technical computing software. MATLAB and Simulink are fundamental tools for engineering and scientific work. 508-647-7000.
May 6, 2002 seems like a long time away, but it isn't for those exhibitors who want prime spots.
The smart companies and colleges that have already "staked their claim" include:
Bay State Envelope
Bentley College
Canada Post
Emerson College
EU Services
Fulfillment Plus Mailing Solutions, Inc.
Innovative Marketing Resources
International Mail Express, Inc.
International Mailing Solutions, LLC (IMS)
Mail Computer Service, Inc.
ProofreadNOW.com
Tidewater Publishing Corp.
Pat Lee, Co-managing Director of NEDMA, in charge of exhibit sales, says there are only 20 exhibit locations left. Call her today at 781-237-1366 or email her at .
We want to welcome Susan Wood back to the New England area. Based in Belfast, Maine, Su is the new N.E. Regional Rep for the DM Group. She will be offering all of the DM Group's direct marketing services. Su has considerable experience in direct marketing, sales, and production--she was previously with the DM Group in the DC Metro area. And if you act quickly, she may even treat you to a Maryland crab dinner. The DM Group is headquartered in Prince Frederick, MD, and we've heard that Maryland crabs are quite delicious. Call her at 207-338-6116 to find out the details.
Lynn Edmonds, president of L.W. Robbins recently announced that Bob Cargill has joined the Holliston-based firm as Senior Creative Director. "Bob's expertise as a copywriter and creative director is of tremendous value to the firm," she said. "He brings with him a wealth of experience -- not only in direct mail fundraising, but also in Internet marketing and channel integration." When we talked to Bob, he said he was very busy and loving every minute of it--"our clients are great and the people here are fantastic!"
If you are thinking about getting an advanced degree, you should check out http://grad.mercynet.edu/directmarketing. Offered by Mercy College, Dobbs Ferry, NY, it's the first and only online Master's Degree Program in Direct Marketing. Walter Neff, Director of the Center for Direct Marketing, said it's for people who want to hone their skills to advance their DM careers, individuals who are changing careers, and those who have experience in the field and are interested in teaching. The 36-credit program is designed to be completed in 18 months.
Red Brick Design reports that they have teamed up with AnVil Informatics, Inc., an emerging leader in the biotech and pharmaceutical industries, to redesign the firm's web site and increase marketing awareness.
And Direct Results Group continues to grow. They recently hired Abe Gorelick as Senior Vice President, Chief Client Officer, and have promoted Barbara Dolan to the post of Vice President, Controller.
ABA, Inc. of Middletown, CT, and GMC Software Technology, Inc., Braintree, MA, have announced software development agreement that will integrate ABA's DataPrecise" advanced variable name and address processing software into GMC's core product suite, PrintNet". "We're very excited about our partnership with ABA," said Denny Kerns, president of GMC. "By integrating DataPrecise with PrintNet, we are providing our clients with the best-of-breed personalization capabilities they need for today's global, one-to-one marketing communications."
NEDMA wants to thank New Logic Marketing and Dickinson Direct for providing splendid intern opportunities for our NEDMA Foundation scholarship winners Jaci Riordan and Laura Weldon. We also thank CPS and Freedom Digital Printing for company tours.
YES, I want to learn to improve response and profitability on every campaign! Sign me up!
Early Bird Registration by 10/15/01: NEDMA Member ____ $255;
Non-member ____ $295
After 10/15/01: NEDMA Member ____ $275.00 Nonmember____ $325.00 (includes: course, lunch, breaks, handouts)
Name__________________________________________
Title ___________________________________________
Company_______________________________________
Phone _________________ Fax____________________
E-mail _________________________
Payment must accompany registration: Check for $______ made payable to NEDMA, Inc.
or charge to my MC ___ VISA ___ AMEX ___
Card #_________________________________ EXP Date________
Advance reservations are required. You will receive confirmation and directions by e-mail. Cancellations must be received by the NEDMA office no later than 10/24/01 to receive a refund. Substitutions may be made any time.
Email your registration for either or both events to , print and fax to: 781-431-8118 or mail to: NEDMA, 6 Abbott Rd., Wellesley Hills, MA 02481-7517
YES, I want to ____________________________________
NEDMA Member ____ $35.00 Nonmember____ $45.00
Name__________________________________________
Title ___________________________________________
Company_______________________________________
Phone __________________ Fax____________________
E-mail _________________________
Check for $______ made payable to NEDMA, Inc.
or charge to my MC ___ VISA ___ AMEX ___
Card #_______________________________ EXP Date________
_____ I will pay at the door.
Cancellations must be received by the NEDMA office no later than 11/12/01 to receive a refund.
Email your registration for either or both events to , print and fax to: 781-431-8118 or mail to: NEDMA, 6 Abbott Rd., Wellesley Hills, MA 02481-7517
Questions? Phone: 781-237-1366.
If you would prefer to receive an all-text version of NEDMA News, please e-mail and type "all-text" in the subject line.
Or if you do not wish to receive the newsletter at all, please e-mail to
[email protected] and type "unsubscribe" in the subject line.
? 2001 The New England Direct Marketing Association
This issue sponsored by:
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649 North Horners Lane |
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 Mail Computer Service, Inc. 321 Manley Street West Bridgewater, MA 02379 (508) 584-6490 - ext. 235 - tel (508) 584-2890 - fax |
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Thanks to BriteMoon for
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Align Yourself Bay State Envelope has over 200 commercial size envelopes in stock. We can imprint 4-colors to existing envelopes within 7-10 days, and our experienced print technicians will reproduce your high impact graphics AND meet your promised deadlines. (Bay State Envelope has a 98% on time delivery history.) Bay State Envelope |
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MAILING LISTS Better LISTS=Better RE$PONSE. Research & recos. Business/Consumer/ |
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Executive Board President: Vice President: Secretary: Treasurer: Past President: Managing Directors: NEDMA News Editor: Designer: |
6 Abbott Road
Wellesley Hills, MA
02481-7517Telephone:
781-237-1366Fax:
781-431-8118
Lee W. Robbins, CFRE, Founder, Past-President, and Senior Consultant of L.W. Robbins Associates and one of the nation's leading authorities on direct mail fundraising passed away suddenly on September 10 at UMass Medical Center in Worcester.
