June 13, 2001

June NEDMA Meeting
60 Things You Have to Know to Succeed in Todays Direct Marketing Arena

Location: The Commanders Mansion
440 Talcott Avenue, Watertown, MA 02472
(617) 926-7755

Cost: $25 for members; $35 for non-members

Time: 7:30 am-9:30 am, with continental breakfast

Program: "60 Things You Have to Know to Succeed in Todays Direct Marketing Arena"

Panel Facilitator: Hank Hoke, Publisher, Hoke Communications, Inc.

Speakers:

• Katharine Barr, President, Katharine Barr & Associates
• Jen Flanigan, President, Jen Flanigan Ink
• Alexandra MacAaron, Senior VP, Director of Operations, Executive Creative Director, Direct Results Group
• George Wojtkiewicz, President, GHW Associates

All seasoned DM Pros, our panels will give you tips and ideas you can use immediately to lift response, cut costs, and target your mailings more effectively. Theyll cover all areas of direct response including creative, lists, mailing, e-mail, account management, printing, and more!

The setting for this terrific meeting is The Commanders Mansion in Watertown. Built circa 1865 for Major Thomas Rodman, the Watertown Arsenals commanding just officer from 1859 to 1865, the Bracketed Style (or Italianate) mansion exhibits intricate details from paneled brickwork to a Victorian veranda supported by cast-iron, lace-like arches and Corinthian columns. Outstanding features of the interior include the abundant use of fine woods, 11 marble fireplaces, plus ceiling medallions and patterned moldings in its 27 rooms.

Please register using the Registration Form below.

Directions to The Commanders Mansion:

FROM ROUTE 128 / 95 SOUTH or NORTH:

Take Waltham/ Route 20 exit and continue straight on Route 20 towards Waltham. Route 20 is a straight shot running directly into Main St./ Rte. 20 Watertown... after going through the town past Town Hall, the library, fire station, you will come to the THE INTERSECTION of Rte. 16 (Mt. Auburn St.) Galen Street, and Main Street. You will continue straight, then quickly fork left at the green sign that reads Central Sq./Cambridge. The Hess gas station will be on your right. You are now on Arsenal Street. Continue straight down Arsenal Street for almost a mile. After the VFW post on your right there are two sets of lights.

Continue past the first set to the second set of lights which is Talcott Avenue this is where you turn right. You will know you are in the correct spot by the Roma Tile / Watertown Belmont Chamber of Commerce being directly across the street from the Talcott Avenue opening, continue down Talcott Avenue which is the road along the black iron fence.

There are four brick buildings in a row, after the fourth there is a right hand turn which is the driveway into the Commander's Mansion parking lot. The Mansion is directly in front of you as you pull into the lot. Park and use the back walkway to walk around to the front entrance.

Registration&

Please reserve a space for me at the following event:

___60 Things You Have to Know to Succeed in Todays Direct Marketing Arena

June 13
Member $25 / Non-member $35

Please reserve 48 hours in advance to avoid the $10 surcharge. Cancellations must be made 24 hours in advance. No-shows are responsible for payment and will be billed.

To Register: Please fax to 781.431.8118 or mail to: NEDMA, 6 Abbott Rd., Wellesley Hills, MA 02481-7517. Thank you.

Name:_____________________________________

Company:__________________________________

Phone:___________________________

email:___________________________

Total due:__________  ___ MC ____VISA ____AMEX

Card #__________________________________

Exp___________

____ I will pay at the door.

If you have any questions, email to or call 781.237.1366.