UPCOMING EVENTS
Metrics that Matter: Tools You Can Use Now to Generate More Leads
2/25/2010
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
Metrics that Matter: Tools You Can Use Now to Generate More Leads
Steve Tisa: Director, Web Strategy & Operations, Kronos, Inc.
Brian S. Chertok: Director Marketing Programs, Kronos, Inc.
As the saying goes, “You can’t manage what you don’t measure.” Attend this information-packed, fast-paced session and leave armed with actionable tools to accurately forecast leads and pipeline, measure performance and translate findings into best practices you can actually use to drive future results.
The tools, tips and tricks demonstrated in this session can be driven from the desktop and don’t require sophisticated, enterprise marketing applications. That being said, they are essential to increase leads.
You'll learn:
• How to create a forecasting model that really works,
• How to structure and measure a multi-touch campaign; and
• How to leverage Google Analytics to optimize web traffic!
About our Speakers:
Steve Tisa is Director of Web Strategy and Operations for Kronos Incorporated. He has over 15 years of interactive marketing experience, providing innovative and award-winning solutions for companies such as 3Com, Jabra, Bank of America, Eastman Kodak and Jolt Cola.
Brian S. Chertok is Director Marketing Programs for Kronos, Incorporated and is an award-winning direct marketer with over 20 years agency and client-side B2B leadgen experience. He is currently a NEDMA board member and has presented at several marketing conferences and events. Brian has earned an MS in Communications from Pratt Institute, NY and an MBA from Columbia University, NY.