UPCOMING EVENTS
A free Networking Event at Splash Boston
9/23/2010
Feeding the Beast: Creating Online Content that Drives Traffic and Sales
9/30/2010
Social 101 for Business: Hands-On with Facebook and Twitter
10/1/2010
Branding Yourself Bootcamp - Workshop
10/14/2010
DM Nightmares - Breakfast meeting
10/19/2010
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
Metrics that Matter: Tools You Can Use Now to Generate More Leads
Steve Tisa: Director, Web Strategy & Operations, Kronos, Inc.
Brian S. Chertok: Director Marketing Programs, Kronos, Inc.
As the saying goes, “You can’t manage what you don’t measure.” Attend this information-packed, fast-paced session and leave armed with actionable tools to accurately forecast leads and pipeline, measure performance and translate findings into best practices you can actually use to drive future results.
The tools, tips and tricks demonstrated in this session can be driven from the desktop and don’t require sophisticated, enterprise marketing applications. That being said, they are essential to increase leads.
You'll learn:
• How to create a forecasting model that really works,
• How to structure and measure a multi-touch campaign; and
• How to leverage Google Analytics to optimize web traffic!
About our Speakers:
Steve Tisa is Director of Web Strategy and Operations for Kronos Incorporated. He has over 15 years of interactive marketing experience, providing innovative and award-winning solutions for companies such as 3Com, Jabra, Bank of America, Eastman Kodak and Jolt Cola.
Event Details
When: 2/25/2010 8:30 AM to 11:00 AMWhere: Microsoft Seminar Facility
Schedule:
Early Bird Price Information
Member price: $109
Non-Member price: $119
Regular Price Information
After 2/24/2010 at 5pm and at the door
Member price: $129
Non-Member price: $139
Type: Monthly Seminar