CALENDAR OF EVENTS
Customer-Centered Website Design for eCommerce Success
11/21/2008
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
Customer-Centered Website Design for eCommerce Success
Do you want to avoid the pitfalls of not knowing or misunderstanding how to service your online customers? In this session, you will learn the philosophy and process of customer-centered design and how it will profitably benefit your eCommerce and overall business. Join us for a relaxed roundtable peer discussion as Chris Fargiano of Envisa will present the topics below and will follow up with a lively discussion from the group. In addition, Chris will apply the Customer Design Process to live, on-the-spot assessments of several attendees' websites.
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Customer-Centered Design Process and Techniques
o Research and Analysis
o User Modeling
o Requirements Definition
o Preliminary “Framework” Design
o Refinement and Iteration of Design
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Persona Profiling
o Persona Development
o Persona vs Market Segmentation
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Live on-the-spot website assessments and applying the Customer-Centered Design Process in reviewing
o search engine marketing
o product navigation and search
o merchandising
o shopping process
Those who manage/own the P&L for the online channel and have the ability to make decisions on the direction of their website(s).
For example: Responsibilities: Ecommerce/Web/Online/Interactive/Marketing.
Titles: VP, COO, CTO, CEO, GM, Director, President, Manager.
Everyone gains from the information exchange and networking and we promise you'll emerge with some usable ideas from your peers.
Chris Fargiano, a co-founder of Envisa, a powerhouse eCommerce firm that works with industry leaders like CVS, Best Doctors, uLocate, Vlingo, Frontgate, Smith+Noble, Ballard Designs, Stonewall Kitchens and many others. He has been leading the strategic direction of the company since its inception. In addition to his role as chief executive, Chris works regularly with Envisa's clients to help define, design and deliver business solutions, particularly in the areas of user experience design, e-commerce solutions, e-marketing, and sales force effectiveness. He is a regular industry speaker, leading discussions on the key business challenges faced by multi-channel retailers. Before founding Envisa, Chris held various positions in the technology and business consulting industry, most recently with Accenture. He received his B.A. in Bio-Mechanical Engineering from Harvard University.
Event Details
When: 11/21/2008 9:00 AM to 12:30 PMWhere: Microsoft Seminar Facility
Schedule:
Early Bird Price Information
Member price: $89
Non-Member price: $99
Regular Price Information
After 11/14/2008 at 5pm and at the door
Member price: $119
Non-Member price: $129
Type: Monthly Seminar
