Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."

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Conference Program

May 17th - Full Conference and Exposition - 8:00 AM – 4:30 PM

8:15 AM forward: General Registration and Coffee

DM Nightmares (Creative)
Attract, Engage & Convert: Evaluating Opportunities for Improved Site Performance (Social Media & Online)
Driving Higher Yield in Marketing Through Scientific Experimentation (Analytics)
Why Choosing the Right Vendor Makes All the Difference (Direct Mail)

9:45 - 10:30 AM: Exhibit Hall Opens

How Anyone Can Be More Creative in Three Easy Steps (Creative)
Advanced Social Media Marketing (Social Media & Online)
Google AdWords, Analytics and Multi Path Analysis: What do you need to know? (Analytics)
How to Ensure Delivery of Your Direct Mail (Direct Mail)

11:45 AM - 12:00 PM: NEDMA Foundation Scholarship Awards

Paul Gillin, Author - “Steal This Presentation: Why Giving Away Your Secrets is Vital to Building Your Business”

12:45 – 1:30 PM: Buffet Lunch – Exhibits - Expert Roundtables - Raffles

How to Leverage the Power of Direct Marketing in All Your Marketing Communications, part 1 (Creative)
Blogging Your Way to Success (Social Media & Online)
The Mobile Marketing Race is On – 5 Ways to Ensure You Don’t Get Left Behind (Mobile)
How to Effectively Integrate Your Marketing Efforts in a Multi-Channel World (Multi-Channel)

2:50 - 3:00 PM: Break

How to Leverage the Power of Direct Marketing in All Your Marketing Communications, part 1 (Creative)
Intersection of Mobile, Location & Commerce (Mobile)
Strategic Implementation & Optimization of Triggered Campaigns (Multi-Channel)
"A Road Map to Success with QR Codes: Understanding opportunities, delivering results, avoiding pitfalls" (Direct Mail, Mobile)

Conference Details

When: 5/17/2012
Where: Bentley University