The 22nd Annual Butterworth Copywriting Seminar

Join us for an intensive, one-night seminar dedicated to the memory of Paul Butterworth, Past President of NEDMA, well-loved colleague and direct marketing genius. Paul died in 1978, but was a pioneer in what we now know as "permission marketing." As a copywriter himself, Paul innovated techniques to get attention, collect information, and most importantly attain the prospects permission to use that data for effective marketing.
Youll pick up tips, tools and techniques from direct marketing pros that will keep you on your creative toes when youre back to work.

Speakers

• Kathi Jaibur, Associate Creative Director, Mullen: Kathi will give you the basics of copywriting for everything from print ads to postcards, billboards to mail packages and more.
• Michael Borum, Creative Director, Circle.com: As Internet marketing grows, so does the need for writing standards and keys to success specific to this medium. Michael will talk about the best way to tackle e-copywriting assignments.
• Bill McDonough, Creativity Coach, The Idea Guys: Bill wraps it up with an energetic, interactive brainstorming session (complete with props). Put what youve just learned to work and jump into the process of generating creative ideas.

Register now!
Registration form is in Microsoft Word format. Fax to 781-431-8118 or mail to NEDMA, 6 Abbott Road, Wellesley Hills, MA 02481-7517.

FLASH LINK&

Sponsored by ProofreadNOW.com