Todd Bairstow Previews His Search Engine Marketing Session
Filing a report this week is Todd Bairstow, a smart and talented direct marketing professional whom I’ve had the pleasure to work with in the past.
Todd specializes in developing local search marketing campaigns for clients in a variety of industries. He was most recently an Associate Creative Director at Arnold Worldwide, and has worked as an interactive strategist and copywriter at several greater Boston agencies.
Ladies and gentlemen, Todd Bairstow…
By now, even the most hard-core direct mail advocates have heard the term “search” or “search marketing.” Clients are asking about it, the trades are writing about it and Google is the hottest company in the world.
Now I know there are a lot of direct mail veterans out there who look quizzically at the world of search engine marketing, and ask “I wonder what that’s all about?”
Well, that’s what I’ll be discussing during the “Lunch with the Experts” sessions on Day Two of NEDMA ‘06, so get your questions ready. But for newbies out there who want to get a head start, here are some resources to check out.
Search Engine Optimization for Dummies by Peter Kent
In half an hour, you’ll have the answer to the age-old question “Why isn’t my web site showing up on Google?”http://www.amazon.com/gp/product/0471979988/sr=8-1/qid=1146435687/ref=pd_bbs_1/102-3109779-9509721?%5Fencoding=UTF8
Pay Per Click Campaigns
Paid search, local search, contextual advertising – there’s a whole new world out there. ClickZ has a great team covering the market from all angles.http://www.clickz.com/experts/search/
Search Engine Watch
Don’t be overwhelmed by all of the banners and links. Do a little digging to find tons of great search info. Helmed by search guru Danny Sullivan.http://www.searchenginewatch.com
The SEMPO Learning Center
Once you think you’ve got the grasp of basic SEO and Pay Per Click strategies, check out the pros and step it up a notch.http://www.sempo.org/learning_center/
Bruce Clay
The original master of search engine optimization manages to bring the complexities of organic search back to a level most of us non-techies can understand.http://www.bruceclay.com/web_rank.htm
There is truly an overwhelming amount of information on search marketing out on the Web. But these are some good places to get started. So get some questions together for the “Lunch with the Experts” sessions on Day Two of NEDMA ’06, the New England Direct Marketing Association’s Conference and Exposition. I’ll see you there.
Thanks, Todd. We appreciate your contribution to the blog. And we look forward to seeing you at NEDMA ’06.
Add comment May 3rd, 2006
