Blogging Benefits for Non-Bloggers
In the last of his posts as one of our special guest bloggers, Ted Demopoulos — who will be appearing at NEDMA ’06, It’s a Brave New World, the New England Direct Marketing Association’s Conference and Exposition, during the “Lunch with the Experts” session on June 15 – tells us what he thinks the benefits of blogging are for the non-bloggers among us…
Blogs have enormous benefits for non-bloggers.
Let’s be serious, most people don’t and may never blog. Many of you reading this may never blog.
Most inhabitants of the blogosphere don’t blog. But they keep reading blogs. Why? What are the benefits?
Blogs are an enormous and effective information source. I can think of many stories that the mainstream media didn’t get quite right, but that blogs did. Often these are admittedly in niche areas, but hey, we all live and work in our own niches!
I know a great sales guy – the kind you want to buy from because he doesn’t waste your time and is always trying to offer you value. He wouldn’t dream on calling on a company without doing basic blog research – reading any official company as well as non-official employee blogs, and looking for any recent mentions of the company and their products in blogs. He benefits from the blogosphere, and I don’t see him ever blogging.
One big company I work with has no immediate plans to blog, although I set them up to regularly monitor the blogsphere using tools like PubSub and Technorati to see what their customers are saying and they get a lot of valuable feedback that way, as well as keeping up on industry trends and sentiments.
Most people don’t write books, but a lot of us benefit from reading – probably everyone here. Blogs are getting a greater percentage of people to publish information, and that benefits both bloggers AND non-bloggers.
Ted Demopoulos’ professional background includes over 25 years of experience in Information Technology and Business, including 15 years as an independent consultant. Ted has helped start a successful information security company, was the CTO at a “textbook failure” of a software startup, and has advised several other startups. Ted is a frequent speaker at conferences and other events, co-author of Blogging for Business, and the principal of Demopoulos Associates. Ted also has an ongoing software concern in Hong Kong, The Arial Group, an Enterprise Risk Management solutions provider.
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