UPCOMING EVENTS
Marketing Technology Summit - 11/15/12
11/15/2012
JOB BANK
Ask New England's direct marketing "movers and shakers" how they got their start in the business and you'll often hear, "NEDMA."
SEARCH NOW
Direct Mail Symposium - Data, Design, Deliver
Sign up today for this highly interactive program, designed for all direct marketers.
Expert speakers will share best practices for the use of direct mail in today's marketing mix.
Expert speakers will share best practices for the use of direct mail in today's marketing mix.
In just a half day, program attendees will learn how to:
- Create/design award winning direct mail packages
- Establish Direct Mail Campaign Goals
- Test Logic
- Calculate ROI
- Data Hygiene
- Manage Expectations with USPS
- Industry Updates
Program
9:00 AM Welcome & Introductions
9:15-10:15 Data and ROI
Calculate THIS….. The Building Blocks for Testing Direct Mail and determine your ROI
9:15-10:15 Data and ROI
Calculate THIS….. The Building Blocks for Testing Direct Mail and determine your ROI