NEDMA '07

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Day 1 - June 13	Pre-Conference Workshop Day
9:00 AM - 4:00 PM	Direct Marketing Idol (Be A Creative Superstar) Beyond the Basics of Direct Marketing Search Engine Marketing: Accessing the Critical Moment Survival Skills for the Lightspeed World D.M. 101
5:30 PM - 6:30 PM	Grand Opening of Exhibit Halls and Direct Marketer of the Year Cocktail Reception
6:30 PM - 9:00 PM	Direct Marketer of the Year Banquet Keynote: “Show & Tell” from the Caples Awards

Day 2 - June 14
8:00 AM	General Registration & Coffee
8:30 AM - 9:30 AM	Welcome and Keynote: Outside Innovation: How To Leverage Your Customers’ Creativity
9:30 AM - 9:45 AM	NEDMA Scholarship Awards
9:45 AM - 10:30 AM	Continental Breakfast with the Exhibitors
10:45 AM - 12:00 PM	CONCURRENT SESSIONS Creative Now: Indirect DirectMarketing on the Internet The Next Big Thing: Building Community with Content That People Find Compelling Business-to-Business: Applying Analytics In A BTB Environment The Customer Experience: How Aubuchon Hardware and Collette Vacations Succeed Despite New-Age Assaults Strategy and Execution: Green Mountain Coffee’s Paid Search Success
12:00 PM - 1:15 PM	Lunch with the Experts
1:15 PM - 2:30 PM	CONCURRENT SESSIONS Creative Now: “Killer” Creative or “Killer” Results... Choose One The Next Big Thing: Ethic Diversity -- Are Your Messages in Sync With Your Audiences? Business-to-Business: What’s Working (and Not Working) Today For Over 700 BTB Businesses The Customer Experience: Customer Optimization – It’s the Next Generation of Marketing Strategy and Execution: How Lifetime Value Keeps You Ahead
2:30 PM - 3:00 PM	Refreshments in Exhibit Halls
3:00 PM - 4:15 PM	CONCURRENT SESSIONS Creative Now: How Is Creative Changing In A Lightspeed World The Next Big Thing: The Web 2.0 Media Revolution -- Coping with A World Where Messages Don’t Matter Business-to-Business: BTB Challenges – 15 Thorny Data Problems The Customer Experience: Customer Evangelism Builds A Huge Business Strategy and Execution: 12 Costly Blunders In Building A Direct Marketing Website
4:30 PM - 5:30 PM	Closing Keynote: Rocketing to the Future of Marketing Improvement
5:30 PM - 6:00 PM	Cocktail Reception and Raffles in Exhibit Halls