NEDMA ‘06 Stars Anne Holland as Featured Keynote Speaker
As promised, I’m here to tell you who your keynote speakers are for NEDMA ’06, It’s a Brave New World, the three individuals around whom we are building one of the most exciting conferences ever offered to New England’s direct marketing community.
Is that a drum roll I hear?
NEDMA ‘06 Proudly Presents Anne Holland
Scheduled to take the stage in the morning of June 15 is our star attraction and featured keynote speaker, Anne Holland, President and Publisher of MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing Benchmark Guides, Buyer’s Guides, and How-to Reports plus a 500+ marketing Case Study Library. 173,000 advertising, marketing and PR professionals read MarketingSherpa’s publications every week.
Praised by The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is headquartered in Warren, RI.
A 20-year publishing industry veteran, Anne previously served as the Head of Marketing for Phillips Business Media, a $100 million publishing company. She helped launch one of the world’s first profitable subscription sites in 1995, and the trade publications Interactive Marketing News in 1994 and MIN’s New Media in 1995.
Anne has been quoted in the New York Times, Business 2.0. CBS Marketwatch, B@B Magazine, Fast Company, Target Marketing and many other publications. She is an Advisory Board Member for the Web Analytics Association, ad:tech, and The Glimpse Foundation. In addition, her recent speaking schedule includes Affiliate Summit, the Web Marketing Association, Newsletter & Electronic Publishers’ Association, Intel’s internal marketing summit, MarketingSherpa’s Lead Generation Summits, the New Zealand Marketing Association and ContentBiz’s Selling Subscriptions to Internet Content Summits.
Anne’s talk will be entitled “Web DM 2.0: New Internet Direct Response Tactics – What’s Proven & What’s Still Just Hype.”
Denny Hatch to Keynote DM of the Year Awards Banquet
As the kick-off to NEDMA ‘06, at the much heralded Direct Marketer of the Year Awards Banquet on June 14, we will be graced by the presence of none other than legendary direct mail guru, Denny Hatch.
Denny Hatch is a freelance direct mail writer, designer and consultant. In past lives he has run book clubs, sold advertising, founded a newsletter (WHO’S MAILING WHAT!), run a magazine (Target Marketing) and owned the world premier archive of direct mail samples. He is the author of three books on direct marketing and three published novels. His most recent venture is a twice-a-week E-newsletter, Business Common Sense.
The title of Denny’s talk will be “In the Brave New World, Old is Better.”
“Mac” McIntosh to Deliver Closing Keynote Address
And finally, in the afternoon of June 15, our closing keynote address will be delivered by “Mac” McIntosh.
M. H. “Mac” McIntosh is described by many as one of America’s leading business-to-business marketing consultants and an expert on the subject of sales leads.
Mac’s background includes over 20 years of hands-on experience in B2B marketing. His consulting clients include many industry leaders like ADC, Intel, Microsoft, NEC and Sigma-Aldrich, as well as dozens of small and medium companies you may not have heard of—yet.
In addition to consulting, Mac conducts marketing workshops and seminars for leading associations and corporations around the world, writes regularly for leading marketing and business publications, and is the publisher of Sales Lead Report®, a newsletter with more than 14,000 B2B marketing professionals as subscribers.
The title of Mac’s presentation will be “How to get your CEO, CFO, the folks in sales, your agency and your client to buy into your marketing plan.”
Of course, in addition to this illustrious trio, there will be many other outstanding speakers front and center over the course of two days at NEDMA ‘06, all eager to share their own direct marketing experiences with you. In the weeks and months ahead, you’ll learn more about all of them right here on what I like to call the brave new conference blog.
Add comment February 3rd, 2006
