Robert Rosenthal Previews His NEDMA ‘06 Presentation
He may have received a ton of publicity recently for the reverse hunger strike he undertook to call attention to “serious problems that exist in the advertising industry,” but this week’s guest blogger has been known for a long time as one of New England’s most creative direct marketing practitioners, having won more than 40 NEDMA awards.
Introducing Robert Rosenthal, the founder of Mothers of Invention (formerly Passaic Parc) and one of the scheduled speakers for NEDMA ‘06, It’s a Brave New World. Here’s what Robert has to say about his forthcoming presentation…
Most direct marketing campaigns are mediocre at best. That’s not a swipe at direct marketers. It’s simply a fact of life. How many people do you know in any field consistently producing great work?
An exceptional outcome generally requires an exceptional effort. If it were easy, everyone would be doing great stuff, rather than simply talking about it.
Over the past 17 years, my team has developed dozens of record-breaking direct marketing campaigns – and some that totally tanked. Every step of the way, we’ve kept track of what worked and what didn’t.
At my NEDMA seminar, I’ll share what we’ve learned about optimizing the odds of seeing awesome outcomes. We’ve even coined a term for it: Optimarketing®.
Optimarketing is a hybrid of unusual creative concepts united with sophisticated direct marketing techniques. When we meet, I’ll share what Optimarketers do in comparison to what we call the mediocre majority.
But rather than simply talk, I’ll show actual examples of Optimarketing in action. I’ll take you behind the scenes and reveal the twists and turns leading to successful innovation.
If you’ve been wondering what it would take to move your direct marketing to another plane – and believe you can handle the truth – you won’t want to miss this seminar.
I’m going to put it all out there: The good, the bad, and yes, the unpretty stuff that tends to hold more than a few direct marketers back.
I’m really hoping for lots of two-way interaction during the session. Join us on June 15, and be prepared to join in! See you at the conference!
P.S. If there’s an issue you’re eager for me to cover, please let me know and I’ll do my best to give you the answers you need.
1 comment February 17th, 2006
