Dianna Huff Previews “Direct Mail Strategies: What’s Hot, What’s Not”
April 20th, 2006
This week, I would like to introduce you to Dianna Huff, President of DH Communications, Inc., a B2B marketing writing and search engine optimization company whose clients include Cabot Corporation, Coldwell Banker, Thermo Electron, and a host of small and mid-size companies located throughout the U.S.
Dianna is also MarketingSherpa’s B2B Contributing Editor, for whom she has written extensively researched articles including the recent two-part marketing to China special report.
In addition to making her debut on the NEDMA ‘06 Conference Blog, Dianna is also appearing for the first time at a NEDMA conference as a presenter this year. In fact, she has two roles at NEDMA ‘06: speaking at our all-day eMarketing 101 workshop on June 14 and moderating a panel discussion on direct mail on June 15.
Ladies and gentlemen, Dianna Huff . . .
As a B2B marketing communications copywriter, I view marketing with mild skepticism – the same way a magician might watch a fellow magician.
I watch TV with my eight-year old and explain to him why Zoobooks is giving away free posters when one subscribes. I throw away most of the direct mail I receive and rarely read the unsolicited email I get by the bushel from companies that never asked me if I wanted to receive it in the first place.
But, great marketing still grabs my attention – and it’s one reason I’m pretty excited about moderating a panel discussion at NEDMA ‘06 entitled, “Direct Mail: What’s Hot, What’s Not.”
One, I’m fortunate to be working with four terrific direct marketing experts – Jonathan Kranz, Bob McCarthy, Pam Sullivan, and Pat Farley.
And two, they’ll be sharing their expertise in B2B, B2C, and non-profit direct mail practices.
We’re still working on our presentation, but preliminary conversations deem this a not-to-be missed session.
If you haven’t attended a NEDMA conference before, make this year your first time. I’m a relatively new member – I joined in 2001 after attending my first conference – and consider NEDMA a top-notch organization. If you’re looking for a friendly, welcoming group and excellent programming, you’ll find it at NEDMA. I love this group and am honored to be a part of NEDMA ‘06, It’s a Brave New World, the New England Direct Marketing Association’s Conference and Exposition.
Thank you, Dianna. We’re fortunate to have you on board as not just a guest blogger, but also as both a moderator and speaker at NEDMA ‘06.
Entry Filed under: Speakers
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