The Worst Type of Business Blog
May 30th, 2006
Here’s Ted Demopoulos once more, this time around on the worst type of business blog…
Driving to work naked and starting a Biz Blog with zero planning are similar. Both might start out ok . . .
“Joe, I heard blogs are hot on the news, and our competitor XYZ Corp has one. I don’t know what a blog is, but start one. NOW!!”
“Yes, sir, Mr. President! Right away”
NO NO NO. A blog requires planning. The worst type of blog is the “let’s start a blog” blog.
A blog needs to be part of your strategy, whether you are a mammoth multinational with a well thought-out corporate communications and marketing strategy, or just me, one person Ted’s Company.
What are the blog’s main goals? Who will write it? What will it be about? Maybe you should simply encourage employees to blog instead of starting an official company blog?
How will you keep legal, marketing and PR from turning your wannabeblog into a shiny and glossy “produced” non-blog like this one from Nike, that does NOT have most of the advantages of a real blog? Nice job, for a corporate marketing brochure, but not for a blog.
It takes planning. Not necessarily a lot, depending on the company or individual, but absolutely some thought.
Entry Filed under: Speakers, Speakers' Books
2 Comments Add your own
1. Robert Rosenthal | May 31st, 2006 at 10:36 pm
Good advice, Ted. Just wish I knew ya before I started MY blog.
2. Ted Demopoulos | June 2nd, 2006 at 11:41 am
Thanks Robert!
It was nice meeting you at the NEDMA dinner and hopefully I’ll see you at the conference.
(and your blog looks like it’s doing pretty well too!)
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