Patty Seybold, founder and CEO of Patricia Seybold Group, and Jeff Zabin, Director of Fair Isaac Corporation’s marketing solutions group, are set to keynote NEDMA’s conference this June.

Ms. Seybold’s presentation will reflect the message of “Outside Innovation,” the theme of her most recent best-selling book, Outside Innovation: How Customers Will Co-Design Your Company’s Future.

Successful companies, she argues, win by engaging the smartest customers and harnessing their creativity. As part of her research, she studied more than 30 companies around the world that have successfully harnessed customer-led innovation to become market and industry leaders.

During her talk, she’ll outline the “Five Steps to Outside Innovation” shared by these companies.

Zabin’s presentation will survey the emerging trends and next-generation technologies reshaping the world of interactive marketing. He will explore how advances in customer data analytics enable companies to become less product-centric and more customer-centric.

And, he’ll explain how a new era of best-next-action marketing decisions will allow companies to more effectively attract, retain, and leverage profitable customers.

Like Seybold, Zabin has also authored a book titled Precision Marketing.

Conference registration is now “live” — simply visit NEDMA’s conference site for workshop and registration details. Early bird registration ends May 21!

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