Online Direct What Works on the Web

Harry Gold, Overdrive Interactive

OK, here we are over five years into the Web revolution and are we any closer to knowing what really works? Web marketing is an incredibly complex combination of creative, technology and media and the formula for a successful
online marketing campaign is an ever-changing, constantly evolving model. Its no wonder that so few agencies are able to consistently deliver on the promise of the Web.

Cut through the clutter and focus on proven models of success as we explore tactics behind four online marketing programs that actually work. Well have a variety of guest speakers showing research, creative samples and case studies.

Attend this workshop and youre guaranteed to:
" Walk away with a solid foundation of critical Internet marketing tactics.
" Learn about search engine optimization, pay-for-performance media planning and lead capturing.
" Create and communicate through in-house e-mail databases.

Harry Gold serves as President of Overdrive Interactive (ovrdrv.com). Overdrives main focus is the building and maintaining of clients in-house e-mail databases and marketing programs through a wide variety of consulting, development, production and technical services. Harry works with a wide variety of clients including Datum, FREEosk, Karmaloop.com, Massachusetts Health Data Consortium, Liquid Fire and the Boston Idea Group. A true industry veteran, Harry founded InterActive Promotions, a Web development and marketing firm that served the needs of Microsoft, Store 24, the City of Boston and The Financial Times. Throughout his career at large agencies including Berenson, Isham & Partners, Wickersham Hunt Schwanter and Mullen, Harry has built, staffed, and managed departments launching online advertising campaigns and interactive initiatives for a wide array of clients.

How to Drive Your Web Traffic and E-Sales Now!

Amy Africa, Creative Results

Join us at this information-packed workshop and bring a notepad because the ideas, strategies and tips will be flying. Youll learn:
" 23 creative elements every site should have,
" the secret formula for creating a successful home page,
" 7 sure fire ideas for developing navigation that works,
" the anatomy of the perfect shopping cart and 9 tips for building your own,
" 4 out-of-the-box ideas for creating effective self-banners,
" 9 hints for registering with top search engines and directories and making them work harder for you,
" 7 tips for reading your results,
" and much more!

Attend this workshop and youre guaranteed to:
" Walk away with more than 50 practical ideas you can use the minute you get back to work.

Amy Africa is president of Creative Results, a strategic direct marketing firm located in Williston, Vermont. Creative Results has helped design and implement profitable sales and marketing programs for manufacturers, service, wholesale, mail order and industrial companies worldwide. Clients range from small,
entrepreneurial start-ups to Fortune 50 corporations. Amy is also past president of the VT/NH Direct Marketing Group. A frequent speaker at direct marketing and Internet conferences, she is the author of the forthcoming book What Makes People Click: How to Drive Your Web Site Traffic and E-Sales NOW! and has written dozens of articles for industry publications on Internet topics ranging from salesability to driving traffic.

The Basic How Tos of Direct Marketing

Pat Friesen, Pat Friesen & Company

This one-day workshop is a fast-paced series of information-packed sessions with plentymof ideas you can use immediately. Its an outstanding introduction for those just getting started or a quick refresher for the experienced pro. Whatever your background, its a great opportunity to gain a thorough understanding of what makes DM work strategies, information, tips, and advice for maximizing the effectiveness and profitability of your direct marketing campaign.
Topics include:
" What Direct Marketing Is An Overview
" How to Target Your Audience and Motivate Action
" Direct Response Creative that gets Results
" What Happens After Your Customer Responds

Attend this workshop and youre guaranteed to:
" Know the trends that are affecting your direct marketing program.
" Learn to create offers that motivate people to take action.
" Create direct mail and e-mail that gets opened and read.
" Learn how to boost response through testing and analysis.

Pat Friesen of Pat Friesen & Company is a direct marketing creative strategist, copywriter and trainer with over 25 years of in-house and agency experience. A member of the national DMA and past president of the Kansas City Direct Marketing Association, Friesen started her career at Current Stationery and has since done work for companies nationwide including Fingerhut, Hewlett-Packard, AT&T, Wolfermans, Cosmetique, The Popcorn Factory, Hershey Chocolate, Hallmark and Harte-Hanks.