How to Match Creative to Your Database for Blockbuster Results

Carol Worthington Levy, Worthington Levy Creative

Innovative creative work, partnered with in-depth database information, can be a powerful team in your quest to develop one-on-one customer relationships. In this session, youll discover how to get massive breakthroughs in response when you provide key database demo- and psychographics to your creative team.

Attend this session and youre guaranteed to:
" Learn the rules of the road for what you need to provide your teams.
" Discover how you can achieve and exceed your goals for prospecting and relationship building using intelligent creative.

Carol Worthington Levy uses hardworking creative direction, hands-on creative and team building to achieve and exceed goals for business-to-business an dconsumer clients, cultivate new customers, reactivate old ones and generate new accounts for agencies. She has worked with clients across all industries including Isuzu Motors, Air New Zealand, E*Trade Bank, Mary Kay Cosmetics, IMP, Hewlett Packard and Jostens Learning. Carol has won over two dozen awards including 6 Echos and 4 Caples. She is a regular speaker at DMA conferences and a contributor to major direct marketing publications.

Its More Than Just the Technology

Susan North, Nykamp Consulting Group

Hundreds of millions of dollars have been invested in CRM systems over the past few years. Most experts would agree, however, that organizations have not realized the returns they anticipated on their CRM investment.
While most would also agree that there is room for improvement in their customer service, sales and marketing practices and processes, they struggle to turn this promising concept into a profitable reality. Attend this session for a look at how you can turn CRM from theory to a bottom-line builder.

Attend this session and youre guaranteed to:
" Develop a no-fail action plan for profitably implementing CRM in your organization.
" See where technology fits into the larger CRM plan and what else is required.
" Execute cost-effective CRM initiatives that are a win-win for you and your customers.
" Determine when CRM is the optimal strategy and recognize the pitfall that others have succumbed to.

As Vice PresidentClient Relations for Nykamp, Susan North is responsible for maintaining and expanding on-going relationships with Nykamps existing client base including REI, Hewlett Packard, Ann Taylor and several divisions of Microsoft. Over the past 20 years, she has been an active participant in the evolution of database marketing from the first tentative steps to the fundraising donor files to sophisticated CRM techniques. She is a frequent speaker at industry conferences including NCDM and the DMA.

Six DM Booster Shots&FREE!

Jim Hackett, Direct Results Group/SourceLink

Will email replace direct mail? No way! Can email boost direct mail results? Absolutely! From email chasers to electronic fulfillment, low cost testing to streamlining internal operations, smart direct marketers are finding new ways to integrate electronic media&and boost results. Case studies will include, Eddie Bauer, AlphaGraphics, SpeechWorks, Lucent, GTE Internetworking and more.

Youll learn how to&
" Syncopate dmail and email (itll be music to your ears).
" Build a direct mail portal to build brand and demand.
" Bridge the gap between Marketing and Sales.
" Take better care of leads (and lead them to a sale).
" Create one tool that can promote, register and manage an event.
" Ready, Go, Set jump the gun on
self-promotion and new business.

Attend this session and we guarantee&
" Youll share these ideas with your coworkers&or dinner is on Jim!

Over the last 20 years, Jim Hackett has worked with hundreds of clients on thousands of direct marketing programs. He has also served as an officer for associations such as the New England Direct Marketing Association and the Sales and Marketing Executives of Greater
Boston. Jim was honored last year as the 2001 NEDMA Direct Marketer of the Year. In founding Direct Results Group, Jim brought his vision of an integrated all-media direct marketing agency to life. His unwavering belief that marketing communication should be specific, personal and value-based was rewarded with the worlds first International ECHO Award for a Web site. Now with more than 1,200 employees in 12 locations throughout North America, Direct Results Group/SourceLink provides business generation services for clients such as Eddie Bauer, BJs Wholesale Club and Forrester Research.

Cutting-Edge Customer Building

Bob LaBrie, Maximum Potential

Learn the secrets of developing a rapport between you and your customers throughout the sales cycle with Neuro-Linguistic Programming (NLP). NLP is the study of subjective human experience. It explains why you do what you do&and dont do what you know you should do. Learn cutting-edge, rapport-building skills that work amazingly fast, particularly in the areas of: communication, sales, customer service and customer relationship development. These skills are vital in your efforts to find your customers, keep em and keep em satisfied.

Attend this session and youre guaranteed to:
" Determine if your customers communicate visually, auditorily, or kinesthetically.
" Increase sales and profits while enhancing camaraderie, teamwork and departmental rapport.
" Leave wanting more.

Bob LaBrie has been in the training and development field for the last 22 years. Along with an extensive back-ground in sales training, self-motivation and relationship building, Bob has studied Neuro-Linguistic Programming (NLP) for the last 13 years and is certified as an NLP Practitioner through the National Federation of Neuro Linguistic Psychology. He uses his NLP training as the core of all his training programs.