How to Keep Your Best Customers

Dave Ratner, Daves Soda & Pet City

This session is for anyone with customers (that includes you, right?).

There are easy, common sense things that you can do to make customers choose your business. This humorous, real life session is filled with everyday examples and cost-effective ideas you can use right away.

Attend this session and youre guaranteed to:
" Laugh.
" Say Duh, I can do that!!
" Leave feeling energized.
" Put at least one of Daves ideas into action.

Dave Ratner is the Chief Instigating Officer at Daves Soda & Pet City, an award-winning chain of pet stores. Started in 1975 in an empty gas station, Daves has grown and flourished in spite of the invasion of chains, category killers and dot coms. Daves sense of humor and common sense business skills can be heard on his weekly radio show, Minding Your Own Business with Dave, the Wiz of Biz.

How to Get from Zero to CRM in One Campaign, Flat!

Laurie Beasley, Beasley Direct Marketing

Regardless of the evolving economic situation, the lesson for marketers is the same: Good customer relationship management is imperative to gaining and retaining customers and to achieving the highest possible ROI from your marketing campaigns. But, where do you start? When do you implement a CRM strategy? What about customer contact? Should your mail plans emphasize CRM? How much will e-mail add to the mix? Get the answers to all these questions and more as we explore how CRM can work for you.

Attend this session and youre guaranteed to:
" Construct a complete CRM plan for your company using a supplied Visio template.
" Understand the in-house or outsource resources available for your CRM plan.
" Evaluate which CRM tools fit your needs.

Laurie Beasley has spent more than 15 years in direct and interactive marketing. Ms. Beasley is the founder and president of Beasley Direct Marketing, Inc., a full-service agency providing creative execution for integrated print and electronic campaigns. She enables clients to do better CRM by providing them with updated 24x7 tracking of Web and offline campaigns, in addition to Web hosting, automatic sales lead follow-up and database capture and maintenance. Prior to forming her own agency, Ms. Beasley helped grow Borland Internationals direct marketing revenue from zero to a multi-million dollar business. She is a frequent lecturer and the recipient of several honors including the Echo, Pioneer, Communicator and Caples awards.

How to Clone Your Best Customers and Grow Your Business

Tom Gaither, iMarket, Inc.

Help your business grow through a key
technique customer cloning. Its a fact new customers will have a strong resemblance to your existing customer base. Find out how to identify which characteristics your best customers have in common, create a profile of that best customer, and find new prospects that match. By getting answers to some essential questions, you can form the foundation for the cloning process.

Attend this session and youre guaranteed to:
" Learn things about your existing customers that you may not have known.
" Reach new prospects that are more likely to become your best customers.
" Think of your customer database in a
whole new way.

Tom Gaither, Vice President of Customer Marketing, joined iMarket in 1997. Prior to iMarket, he was responsible for the West Coast Operations of Epsilon. Inc., where he consulted on the development and management of information based marketing strategies in a variety of industries.

Hey! Look at This! How to Make Your Mail Stand Out in an Increasingly Cluttered Environment

Nancy Harhut, Mullen

The typical business executive receives 175 pieces of mail each week. And thats on top of all the other advertising messages theyre bombarded with. So, how do you make sure your piece hits the mark? How do you get it to the right person and get it opened? This session gives you proven ways to make your mail more effective and efficient without costing you any more than youre currently spending.

Attend this session and youre guaranteed to:
" Learn the 7 most commonly overlooked factors that can make or break your mailing.
" Discover 13 leads, 34 outer envelope
openers and 19 already tested formats.
" See numerous samples of whats working in todays competitive direct environment.

Nancy Harhut is the SVP/Creative Director of Direct Marketing at Mullen, an integrated agency known for building businesses and brands. Shes worked on acquisition and retention programs for clients such as AT&T, Nextel, Rational Software, Federated Investors and Wachovia Bank. Prior to Mullen, Nancy was a Creative Director at Bronner Slosberg Humphrey (now Digitas). She and her teams have won over 75 awards for direct marketing effectiveness. Her articles appear frequently in direct marketing publications.