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8:45 am - 10:15 am
Jim Rosenfield, Rosenfield & Associates
After the Gold Rush: Some Observations About the Near Future of the Internet, e-Business and Relationship Marketing
Veteran direct marketer Jim Rosenfield returns to NEDMA with a presentation thats received accolades on five continents. Jim writes and speaks on marketing subjects all over the world, has written over 400 articles and white papers, is author of the book Financial Services Direct Marketing (Sourcebooks, 1991) and the upcoming book The Devils Dictionary of Marketing, which, he promises, will take no prisoners!
Mr. Rosenfield will share with you his cynical, realistic and humanistic point-of-view about the present and future of direct marketing. Among other things, hell cover:
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" Relationship and Reality, 2002 (What, exactly, is CRM, and why are CRM efforts so hopeless?)
" 3 Key Questions for 2002 (One big one: What is marketing?)
" 6 Customer Cs of the 21st Century (Clutter no longer exists; its now a world of Cognitive Overload.)
" 2 Overwhelmingly Important e-Business Marketing Facts (And why above-the-line agencies still dont get it!)
" 1 Exemplary e-Business (No, its not Amazon.com.)
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" 6 Common e-Commerce Horrors (Youll cringe with terror!)
" 1 Thing About Technology People Ignore (Ignore it at your peril.)
" 11 Messages of the Internet (Its not just about disintermediation&)
" The future of direct mail (Yes, it has one!)
Jim Rosenfield promises that youll be enlightened,
entertained, and perhaps enjoy a laugh or two.
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Jim Rosenfield is provocative, quotable and says what he thinks. He has consulted for household names such as MasterCard International, AT&T, IBM, Citibank, American Airlines.
Jims current areas of interest include technology and its cultural impact, particularly the Internet. He also focuses on privacy and its ramifications, the present and future of e-Commerce, relationship marketing, consumer psychology and the aging of the Baby Boomers. Jim has appeared in many major publications and has been interviewed by CNN, ABCs 20/20, Dateline: NBC, CBSs 60 Minutes and National Public Radio, as well as numerous other worldwide TV and radio stations.
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> NOTE
While he's in Boston, Ray Considine will be available for sales training and consulting from May 7-May 10th.
Please contact him at
as soon as possible. |
1:15 pm - 1:45 pm
Ray Considine, Considine & Associates
Customer Dis-Service. Tales from the Front.
Join Ray Considine for a hilarious presentation filled with stories on how to treat your customers&and how not to. Hell pull examples from his book, WAYMISH! which stands for Why Are You Making it So Hard&for me to give you my money? His book looks at how bad customer service can be today and how easy it is to have a customer leave saying, Im never coming back here again! Hell also give important lessons youll want to take home with you including the New Rules for Keeping Customers in 2002 and Beyond.
Attend this session and youre guaranteed to:
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" Learn how to detect the WAYMISH bug and snuff it out
" Stop the outflow of silent and unhappy customers
" Shut off the drain on future profits
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" Stamp out the insensitive stupid mistakes that drive good customers away
" Learn how to create customers for life
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Ray Considine is an in-your-face, always-on, energized Irishman who provides a steady stream of valuable information for your business. This Harvard graduate will give you more good ideas than you ever imagined. Thats because he knows sales and marketing and promotion. He is also a talented speaker, teacher, motivator, storyteller and salesman.
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