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The New England Direct Marketing Association publishes a periodic newsletter to its membership... Feel free to browse past issues, DMA updates, past activities and presentations.
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file format key:
webpage =html
powerpoint = ppt
microsoft word = wd
acrobat pdf = pdf
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Note: Select the format (html, ppt, wd, pdf) in the right hand column to access files. |
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Past Events and Presentations
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Apr. 27
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Photos from the Monthly Meeting:
Out of the Box Direct Mail Panel Discussion with Moderator Mariah Hunt, Owner, Hunt Direct, and Panelists Kathleen Aston, President/CEO, Dragon Direct, Jerry Kelley, Mailpiece Design Analyst, USPS Mitch Myers, Senior Sales Executive, Abbott-Action, Inc. & Lisa Salvatore, Senior Production Manager, Digitas
Creative Forum with Pam Sullivan, President/Creative Director, Sullivan Creative & Jerry Kelley, Mailpiece Design Analyst, USPS
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Apr. 8
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Photos from the 2004 Awards Show
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March
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Photos from Judging the Awards Show
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html
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| Feb. 12 |
Photos from the Monthly Meeting:
VDP, Variable Data Printing - leveraging this new technology ... before your competition does.
Data Forum with Robert Reeder of W.A. Wilde ; Dinner Program with James Hackett of SourceLink
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html
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Apr. 27
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Photos from the Monthly Meeting: Out of the Box Direct Mail Panel Discussion with Moderator Mariah Hunt, Owner, Hunt Direct, and Panelists Kathleen Aston, President/CEO, Dragon Direct, Jerry Kelley, Mailpiece Design Analyst, USPS Mitch Myers, Senior Sales Executive, Abbott-Action, Inc. & Lisa Salvatore, Senior Production Manager, Digitas
Creative Forum with Pam Sullivan, President/Creative Director, Sullivan Creative & Jerry Kelley, Mailpiece Design Analyst, USPS
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html
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| Apr. 8 |
Photos from the 2004 Awards Show
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| March |
Photos from Judging the Awards Show
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| Feb. 12 |
Photos from the Monthly Meeting: VDP, Variable Data Printing - leveraging this new technology ... before your competition does.
Data Forum with Robert Reeder of W.A. Wilde ; Dinner Program with James Hackett of SourceLink
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Oct. 29
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Photos from the Monthly Meeting
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html
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The 2003 NEDMA Awards for Creative Excellence 
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May 13
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Monthly Meeting: Discussion of the national survey findings on consumer attitudes toward direct marketing conducted 6/02 by Yankelovich with DIRECT Magazine.
Gayle Davey, Partner and a senior consultant at Yankelovich, Inc
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pdf
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Mar. 7
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INTEGRATED MARKETING STRATEGY: Optimizing the marketing mix and improving campaign ROI -A One-Day Educational Seminar
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ppt
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Open Forum: FTC Do-Not-Call Registry: Memo to DMA management, dated 12/18/02, distributed to NEDMA membership by permission of Jim Conway, DMA Vice President for Government Relations.
Panelists: John Keyes, SoundBite; Dennis McCarthy, The Share Group; Tom Wilson, U.S. Telecenters; Alex MacAaron, Alan Rosenspan & Associates
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wd
ppt
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Post 9/11 Town Meeting-Nov. 2001 
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| Nov. 14 |
Dinner Speech: "What For-Profits Can Learn From Non-Profits"
Mary Beth McIntyre, Target Analysis Group
Dave Costello, Hill Holliday |
ppt
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| Oct. 29 |
2002 Town Meeting Presentation: "The Privacy Crisis"
David Bertoni, Attorney, Brann & Isaacson |
pdf
ppt
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| Oct. 9 |
Dinner Speech: "Direct Marketing, The Game Show"
Panel Presentation |
ppt
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| Oct. 9 |
Creative Forum: "Optimizing your writing"
Greg Jarboe, VP and Chief Marketing Officer,Backbone Media |
ppt
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| June 18 |
The 23rd Annual Paul Butterworth Copywriting Seminar
"Three Seconds Before You Die ... Why the Opening Line Means Everything to Your Next Mailing"
Tom Gaffny, SVP of the Creative Group at Epsilon
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"Everything I Ever Needed to Know About Copywriting, I Learned at the Movies"
Mary Hutchinson, Sr. Partner at Newport Creative Communications
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"Point, Click and Stick: Sucessful Writing for the Web"
Sherri Mayer, Independent Copywriter and Consultant |
ppt
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"Answers to Key Questions about Creating Successful Direct Response Copy"
George Wojtkiewicz, principal of GHW Associates |
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| Mar. 21 |
Dinner Speech: "Redesigning Your B2B Lead Process -- Turning More Inquiries Into Sales"
John M. Coe, President, Database Marketing Associates (bio) |
HTML
ppt
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| Feb. 28 |
Creative Forum: "Email Marketing: How to Get in the Game and Be Successful" Regina (Reggie) Brady, President, Reggie Brady Marketing Solutions (bio)
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| Jan. 16 |
Creative Forum: "Timing is Everything: How t o Coordinate your D-Mail and E-Mail (And guess what, it's easy!) " with Tim Klunder, Vice President, Client Services, Infini/SourceLink |
ppt
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DIRECT MAIL NIGHT - PANEL DISCUSSION: "Lists, Offer, Creative: Direct Mail’s Holy Trinity" with Hallie Mummert, Editor of Inside Direct Mail Andi Emerson, Founder of The Caples Awards
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Ed Krug, Senior Client Director of ClientLogic Specialists Marketing Services |
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Mark Johnson, Proprietor, Mark Everett Johnson Inc. |
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11/1/01
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NEDMA Nov. 2001 Town Meeting Update
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Useful Documents by Topic
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DMA White Paper “How to Market in Downtimes”
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DMA Security Guidelines for Direct Mail Campaigns
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DMA Follow Up Suggestions
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